Direct Rental Group Ltd

Reference number: 691871

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When directrentalgroup.com first appeared online, and whether it can receive email
  • What kind of line 0844 357 9699 is
  • Who else gives the postcode CV1 4PB
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • DIRECT AUTOMOTIVE GROUP Trading name

FCA permissions and consumer protection

  • Lend or arrange credit · Hire out goods to consumers No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (5 permissions)
  • Credit Broking
  • Debt Adjusting
  • Debt-counselling
  • Entering into Regulated Consumer Hire Agreements as owner
  • Exercising or having the right to exercise the owner's rights and duties under a regulated consumer hire agreement

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
07458756
Company status
Active
Company type
Private limited company
Incorporated
2 December 2010 (15 years old)
Registered office
Unit 6 Cashs Business Centre, Widdrington Road, Coventry, CV1 4PB, England
Nature of business
  • Sale of used cars and light motor vehicles (SIC 45112)
  • Non-specialised wholesale trade (SIC 46900)

Directors and company secretaries

Name Role Born Appointed Other companies
Awat Khadir Karim Director Mar 1972 29 Nov 2019 2 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
still active
2

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 2 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Small company accountsNot audited

Net assets

£86.3k

−11% from £97.1k

Cash at bank

£93.0k

+489% from £15.8k

Employees (average)

4

Same as 4

Owed within a year

£424k

−36% from £661k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 07458756. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Direct Rental Group’s history from the FCA register and Companies House, newest first.

Key events (9) All events (15)

2022

14 April 2022

  • Amanj Aziz took control (75–100% of shares)
  • Awat Khadir Karim gave up control

Companies House

2019

29 November 2019

  • Board replaced: its only director left and a new director took over
  • Amanj Aziz no longer has significant control
  • Awat Khadir Karim took control (75–100% of shares)

Companies House

2016

6 April 2016

  • Amanj Aziz gained significant control

Companies House

2015

30 July 2015

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2010

2 December 2010

  • Incorporated at Companies House

Companies House

In the full report: all 15 events

  • All 15 events in its history (9 shown here)
  • Every director appointment and resignation: 3
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Firms connected to Direct Rental Group

Other FCA-listed firms that share a director, phone number or address with Direct Rental Group. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
share its postcode
3

In the full report: all 3 connected firms, named

  • How each is linked: the same postcode (3)
  • Who links each one: the named directors, with dates
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Firms like Direct Rental Group

Other firms of the same type (car leasing or hire), nearest first.

In the Coventry (CV) postcode area

Holly Tree Trade Sales LtdNuneatonAuthorisedWhitestone Approved Vehicles LimitedNuneatonAuthorised

Elsewhere in the UK

Yamaha Motor Europe N.V., Branch UKWokingAuthorisedMotability Operations LimitedLondonAuthorisedAltitude Funding Solutions LtdMerseysideAuthorisedAmour Prestige International LtdLondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Direct Rental Group

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 15 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Direct Rental Group Ltd FCA authorised?
Yes, Direct Rental Group Ltd (FRN 691871) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since July 2015 and works as a car leasing or hire. The FCA has placed no limits on its permissions.
What is Direct Rental Group’s phone number and website?
The FCA register lists the phone number 0844 357 9699 and the website directrentalgroup.com for Direct Rental Group. If you were given different contact details, use these to check with the firm before going any further.
Is Direct Rental Group a scam or clone?
Direct Rental Group is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Direct Rental Group?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Direct Rental Group handles your money, so check the specific product before you commit. You can also refer complaints about Direct Rental Group to the Financial Ombudsman Service, free of charge.
Who owns Direct Rental Group?
Companies House lists one person with significant control of Direct Rental Group: Mr Amanj Aziz (75–100% of shares). Before that, it was controlled by Mr Awat Khadir Karim.
Who runs Direct Rental Group?
Companies House lists one director of Direct Rental Group: Awat Khadir Karim.
How long has Direct Rental Group been in business?
The company was formed on 2 December 2010, and has held its current FCA authorisation since July 2015.
What do Direct Rental Group’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £86.3k (−11% from £97.1k) and cash at bank of £93.0k (+489% from £15.8k).
Does Direct Rental Group use any other names?
It trades as DIRECT AUTOMOTIVE GROUP.

Sources and links

The full report on Direct Rental Group Ltd

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