Doveflair Limited

Reference number: 716879

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When sweetdreams-beds.co.uk first appeared online, and whether it can receive email
  • What kind of line 01792 815080 is
  • Who else gives the postcode SA10 6EP
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Sweet Dreams Bed Center Trading name

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (3 permissions)
  • Credit Broking
  • Entering into regulated credit agreement as Lender (Excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Exercising/having right to exercise lender's rights and duties under a regulated credit agreement (excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
02939704
Company status
Active
Company type
Private limited company
Incorporated
16 June 1994 (32 years old)
Registered office
55-57 New Road, Skewen, Neath, South Wales, SA10 6EP
Nature of business
  • Other service activities not elsewhere classified (SIC 96090)

Directors and company secretaries

Name Role Born Appointed Other companies
Alan Richard Williams Director Jul 1966 3 Nov 1997 None
Alan Richard Williams Secretary Not published 11 May 2000 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
  • All 6 people who have been directors, with their dates
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Filed accounts and finances

Year to 30 September 2025Small company accountsNot audited

Net assets

£89.7k

−30% from £127k

Cash at bank

£54.1k

−49% from £107k

Employees (average)

6

−14% from 7

Owed within a year

£23.9k

−57% from £55.5k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 02939704. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Doveflair’s history from the FCA register and Companies House, newest first.

Key events (4) All events (16)

2016

17 June 2016

  • Alan Richard Williams took control (75–100% of shares)

Companies House

2015

20 November 2015

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

1994

16 June 1994

  • Incorporated at Companies House

Companies House

In the full report: all 16 events

  • All 16 events in its history (4 shown here)
  • Every director appointment and resignation: 9
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Firms like Doveflair

Other firms of the same type (lender), nearest first.

In Neath

Paul BevansNeathAuthorised

In the Swansea (SA) postcode area

Anthony Robert PackerSwanseaAuthorisedAztec Gold LimitedSwanseaAuthorisedBarcud CyfyngedigLampeterSee the registerC F S (UK) LimitedNewcastle EmlynAuthorisedCash Loans 4 U LimitedSwanseaAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Doveflair

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 16 events in its history

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Frequently asked questions about this firm

Is Doveflair Limited FCA authorised?
Yes, Doveflair Limited (FRN 716879) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since November 2015 and works as a lender. The FCA has placed no limits on its permissions.
What is Doveflair’s phone number and website?
The FCA register lists the phone number 01792 815080 and the website sweetdreams-beds.co.uk for Doveflair. If you were given different contact details, use these to check with the firm before going any further.
Is Doveflair a scam or clone?
Doveflair is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Doveflair?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Doveflair handles your money, so check the specific product before you commit. You can also refer complaints about Doveflair to the Financial Ombudsman Service, free of charge.
Who owns Doveflair?
Companies House lists one person with significant control of Doveflair: Mr Alan Richard Williams (75–100% of shares).
Who runs Doveflair?
Companies House lists one director of Doveflair: Alan Richard Williams.
How long has Doveflair been in business?
The company was formed on 16 June 1994, and has held its current FCA authorisation since November 2015.
What do Doveflair’s latest accounts show?
Its latest accounts, to 30 September 2025, show net assets of £89.7k (−30% from £127k) and cash at bank of £54.1k (−49% from £107k).
Does Doveflair use any other names?
It trades as Sweet Dreams Bed Center.

Sources and links

The full report on Doveflair Limited

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