Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2016
- Accounts filed up to 31 January 2023
Responsible principal firm
Rural Finance Limited Reference number: 630701 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Dualways Limited (FRN 1060879) introduces customers to Rural Finance Limited (FRN 630701). Any regulated advice or arranging is done by the principal, not Dualways.
- Example: if Dualways refers you to a financial adviser, the advice should come from the principal firm, not from Dualways itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Unit 5F, Old Dalby Trading Estate, Station Road, Old Dalby, Melton Mowbray, Leicestershire, LE14 3NJ, United Kingdom
In the full report: 3 background checks
- When dualways.com first appeared online, and whether it can receive email
- What kind of line 01623 708607 is
- Who else gives the postcode LE14 3NJ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Rural Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 09940243 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 7 January 2016 (10 years old)
- Registered office
- Unit 5f Old Dably Business Park Station Road, Old Dalby, Melton Mowbray, LE14 3NJ, England
- Nature of business
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- Non-specialised wholesale trade (SIC 46900)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jonathan King | Director | May 1967 | 7 Jan 2016 | 3 other companies |
| Henry Maplethorpe | Director | Sep 1983 | 14 Aug 2020 | None |
| Drew Marshall | Director | Dec 1984 | 14 Aug 2020 | None |
| Mark John Storey | Director | Mar 1973 | 14 Aug 2020 | 9 other companies |
Other companies run by these 4 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 11
- closed down
- 4
- is FCA-registered
- 1
In the full report: all 11 companies, named
- What each company does, and whether it is still trading
- Which of these 4 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- The 1 company these 4 directors run together
Filed accounts and finances
Net assets
£1.32m
+23% from £1.07m
Cash at bank
£149k
−56% from £336k
Employees (average)
4
Same as 4
Owed within a year
£1.12m
+2.3% from £1.09m
Assets and liabilities
In the full report: all 4 years of accounts
- Every year from 2020 to 2023
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 09940243. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Dualways’s history from the FCA register and Companies House, newest first.
2026
10 September 2026
- Became an introducer appointed representative
FCA register
2016
6 April 2016
- Jonathan King became a part-owner (25–50% of shares)
- M J Storey Holdings Limited became a part-owner (25–50% of shares)
Companies House
7 January 2016
- Incorporated at Companies House
Companies House
In the full report: all 8 events
- All 8 events in its history (4 shown here)
- Every director appointment and resignation: 4
Firms connected to Dualways
Other FCA-listed firms that share a director, phone number or address with Dualways. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share a director
- 1
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: shared directors (1), the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Dualways
Other firms of the same type (credit broker), nearest first.
In Melton Mowbray
In the Leicester (LE) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Dualways
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 11 other companies its directors have run, named
- 3 background checks on its contact details
- 4 years of accounts, charted
- All 8 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Dualways Limited FCA authorised?
What does introducer appointed representative mean for Dualways?
What is Dualways’ phone number and website?
Is Dualways a scam or clone?
Is my money safe with Dualways?
Who owns Dualways?
Who runs Dualways?
How long has Dualways been in business?
What do Dualways’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk