Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2024
- Accounts filed up to 28 February 2026
- 1 thing worth a closer look in the background checks
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- EAST ANGLIA EXTERIORS LTD (FRN 1061924) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not EAST ANGLIA EXTERIORS.
- Example: if EAST ANGLIA EXTERIORS refers you to a financial adviser, the advice should come from the principal firm, not from EAST ANGLIA EXTERIORS itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
-
Address
UNIT D10 PINETREES ROAD,, NORWICH,, NR7 9BB, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When eastangliaexteriors.co.uk first appeared online, and whether it can receive email
- What kind of line 01603 559007 is
- Who else gives the postcode NR7 9BB
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15525441 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 27 February 2024 (2 years old)
- Registered office
- Unit D10 Pinetrees Road, Norwich, NR7 9BB, England
- Nature of business
-
- Glazing (SIC 43342)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Ryan Paul Higgins | Director | May 1987 | 27 Feb 2024 | 1 other company |
| Lee Stratton | Director | Feb 1987 | 27 Feb 2024 | 9 other companies |
| Darren William Mark Critchlow | Director | Jul 1986 | 23 Feb 2026 | 3 other companies |
| Simon Lee Hartnoll | Director | Nov 1989 | 1 Jun 2026 | None |
Other companies run by these 4 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 11
- closed down
- 4
- went insolvent
- 1
In the full report: all 11 companies, named
- What each company does, and whether it is still trading
- Which of these 4 directors sit on each board, and since when
- The one that went into liquidation or administration
- The 2 companies these 4 directors run together
Filed accounts and finances
Total equity
£11.5k
+5.1% from £10.9k
Employees (average)
0
Same as 0
Owed within a year
£10.7k
−33% from £16.0k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 15525441. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
East Anglia Exteriors’s history from the FCA register and Companies House, newest first.
2026
11 August 2026
- Became an introducer appointed representative
FCA register
1 April 2026
- Bail Holdings Ltd took control (75–100% of shares)
- Lee Stratton stopped being a part-owner
- Ryan Paul Higgins stopped being a part-owner
Companies House
2024
27 February 2024
- Incorporated at Companies House
- Lee Stratton became a part-owner (25–50% of shares)
- Ryan Paul Higgins became a part-owner (25–50% of shares)
Companies House
In the full report: all 11 events
- All 11 events in its history (7 shown here)
- Every director appointment and resignation: 4
Firms connected to East Anglia Exteriors
Other FCA-listed firms that share a director, phone number or address with East Anglia Exteriors. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
Firms like East Anglia Exteriors
Other firms of the same type (home improvement or trades), nearest first.
In the Norwich (NR) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on East Anglia Exteriors
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 11 other companies its directors have run, named
- 3 background checks on its contact details, 1 flagged
- All 11 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Who runs East Anglia Exteriors?
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What do East Anglia Exteriors’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk