East St Cycles.com Limited

Reference number: 726875

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When hoopsvelo.com first appeared online, and whether it can receive email
  • What kind of line 01252 723888 is
  • Who else gives the postcode GU10 4PL
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Hoops Velo Trading name

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (1 permission)
  • Credit Broking

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
05090395
Company status
Active
Company type
Private limited company
Incorporated
31 March 2004 (22 years old)
Registered office
Unit E Grovebell Industrial Estate Wrecclesham Road, Wrecclesham, Farnham, GU10 4PL, England
Nature of business
  • Retail sale of sports goods, fishing gear, camping goods, boats and bicycles (SIC 47640)

Directors and company secretaries

Name Role Born Appointed Other companies
Gary Lee Bird Director May 1970 31 Mar 2004 3 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
3
closed down
3

In the full report: all 3 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 2 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 30 June 2025Small company accountsNot audited

Net assets

£566k

+2.8% from £550k

Cash at bank

£167k

+6% from £157k

Employees (average)

21

+40% from 15

Owed within a year

£396k

+15% from £345k

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 05090395. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

East St Cycles.com’s history from the FCA register and Companies House, newest first.

Key events (4) All events (8)

2016

6 April 2016

  • Gary Lee Bird took control (75–100% of shares)

Companies House

2015

10 December 2015

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2004

31 March 2004

  • Incorporated at Companies House

Companies House

In the full report: all 8 events

  • All 8 events in its history (4 shown here)
  • Every director appointment and resignation: 1
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Firms like East St Cycles.com

Other firms of the same type (retailer), nearest first.

In Farnham

guitar village limitedFarnhamAuthorisedDave's Custom Airsoft LtdFarnhamAppointed representativeLeightons Hearingcare LimitedFarnhamAppointed representativeThe Hearing Care Partnership LimitedFarnhamAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on East St Cycles.com

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 8 events in its history

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Frequently asked questions about this firm

Is East St Cycles.com Limited FCA authorised?
Yes, East St Cycles.com Limited (FRN 726875) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since December 2015 and works as a retailer. The FCA has placed no limits on its permissions.
What is East St Cycles.com’s phone number and website?
The FCA register lists the phone number 01252 723888 and the website hoopsvelo.com for East St Cycles.com. If you were given different contact details, use these to check with the firm before going any further.
Is East St Cycles.com a scam or clone?
East St Cycles.com is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with East St Cycles.com?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how East St Cycles.com handles your money, so check the specific product before you commit. You can also refer complaints about East St Cycles.com to the Financial Ombudsman Service, free of charge.
Who owns East St Cycles.com?
Companies House lists one person with significant control of East St Cycles.com: Mr Gary Lee Bird (75–100% of shares).
Who runs East St Cycles.com?
Companies House lists one director of East St Cycles.com: Gary Lee Bird.
How long has East St Cycles.com been in business?
The company was formed on 31 March 2004, and has held its current FCA authorisation since December 2015.
What do East St Cycles.com’s latest accounts show?
Its latest accounts, to 30 June 2025, show net assets of £566k (+2.8% from £550k) and cash at bank of £167k (+6% from £157k).
Does East St Cycles.com use any other names?
It trades as Hoops Velo.

Sources and links

The full report on East St Cycles.com Limited

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