Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts filed up to 31 March 2025
- Its whole board of directors changed in August 2025
Responsible principal firm
Klarna Financial Services UK Limited Reference number: 987889 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Ecoflow Innovation UK Limited (FRN 1063034) introduces customers to Klarna Financial Services UK Limited (FRN 987889). Any regulated advice or arranging is done by the principal, not Ecoflow Innovation UK.
- Example: if Ecoflow Innovation UK refers you to a financial adviser, the advice should come from the principal firm, not from Ecoflow Innovation UK itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
University Centre,, Holt Street,, Birmingham,, B7 4BB, United Kingdom
In the full report: 2 background checks
- What kind of line +44008615988837582 is
- Who else gives the postcode B7 4BB
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Klarna Financial Services UK Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 13991916 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 21 March 2022 (4 years old)
- Registered office
- University Centre, Holt Street, Birmingham, B7 4BB, United Kingdom
- Nature of business
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- Wholesale of electronic and telecommunications equipment and parts (SIC 46520)
- Non-specialised wholesale trade (SIC 46900)
- Information technology consultancy activities (SIC 62020)
- Other information technology service activities (SIC 62090)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Guodong Tong | Director | Oct 1973 | 27 Apr 2026 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
- All 4 people who have been directors, with their dates
Filed accounts and finances
Net assets
£50.0k
Same as £50.0k
These accounts were filed as dormant: the company reported no significant trading in the period.
Net assets
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 13991916. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Ecoflow Innovation UK’s history from the FCA register and Companies House, newest first.
2026
10 September 2026
- Became an introducer appointed representative
FCA register
2025
27 August 2025
- Board replaced: its only director left and a new director took over
- Ecoflow Technology Singapore Pte. Ltd. took control (75–100% of shares)
- Hong Kong Ecoflow Innovation Technology Limited gave up control
Companies House
2024
17 April 2024
- Hong Kong Ecoflow Innovation Technology Limited took control (75–100% of shares)
- Mingming He gave up control
Companies House
2022
21 March 2022
- Incorporated at Companies House
- Mingming He took control (75–100% of shares)
Companies House
In the full report: all 15 events
- All 15 events in its history (8 shown here)
- Every director appointment and resignation: 7
Firms like Ecoflow Innovation UK
Other firms of the same type (credit broker), nearest first.
In the Birmingham (B) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Ecoflow Innovation UK
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- All 15 events in its history
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Frequently asked questions about this firm
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What do Ecoflow Innovation UK’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk