Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 20 years
- Protected through the principal
- No FCA actions
- Active company since 2006
- Accounts filed up to 30 June 2025
Responsible principal firm
Openwork Limited Reference number: 408285 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Elite Financial Solutions (UK) Limited (FRN 454255) is an AR of Openwork Limited (FRN 408285). When you use Elite Financial Solutions (UK)'s services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Elite Financial Solutions (UK), complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
888 London Road, Unit 1, Stoke-on-Trent, Staffordshire, ST4 5NX, United Kingdom
In the full report: 3 background checks
- When elite-fs.co.uk first appeared online, and whether it can receive email
- What kind of line 01782 744755 is
- Who else gives the postcode ST4 5NX
Other names (1)
If you were contacted under any of these names, it is this firm.
- Elite Financial Solutions (UK) Ltd Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Openwork Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 05813957 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 11 May 2006 (20 years old)
- Registered office
- 888 London Road, Oakhill, Stoke On Trent, Staffs, ST4 5NX
- Nature of business
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- Activities of mortgage finance companies (SIC 64922)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Janette Anne Bailey | Director | Feb 1975 | 11 May 2006 | None |
| Janette Bailey | Secretary | Not published | 21 Sep 2016 | – |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
- All 3 people who have been directors, with their dates
Filed accounts and finances
Net assets
£113k
+33% from £84.4k
Cash at bank
£131k
+17% from £112k
Employees (average)
4
Same as 4
Owed within a year
£51.4k
+14% from £45.3k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 05813957. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Elite Financial Solutions (UK)’s history from the FCA register and Companies House, newest first.
2016
10 June 2016
- Janette Bailey took control (75–100% of shares)
Companies House
2007
27 February 2007
- Changed its registered name from "Elite Financial Solutions (UK) Ltd"
FCA register
2006
5 July 2006
- Became an appointed representative
FCA register
11 May 2006
- Incorporated at Companies House
Companies House
In the full report: all 9 events
- All 9 events in its history (4 shown here)
- Every director appointment and resignation: 5
Firms like Elite Financial Solutions (UK)
Other firms of the same type (financial adviser), nearest first.
In Stoke-on-Trent
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Elite Financial Solutions (UK)
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 9 events in its history
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Frequently asked questions about this firm
Is Elite Financial Solutions (UK) Limited FCA authorised?
What does appointed representative mean for Elite Financial Solutions (UK)?
What is Elite Financial Solutions (UK)’s phone number and website?
Is Elite Financial Solutions (UK) a scam or clone?
Is my money safe with Elite Financial Solutions (UK)?
Who owns Elite Financial Solutions (UK)?
Who runs Elite Financial Solutions (UK)?
How long has Elite Financial Solutions (UK) been in business?
What do Elite Financial Solutions (UK)’s latest accounts show?
Does Elite Financial Solutions (UK) use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk