Ello Group Ltd: FCA regulated?

Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Appointed for 5 years
Protected through the principal
No FCA actions
Active company since 2015
Accounts are overdue at Companies House

Responsible principal firm

Cycle Solutions (Cycle to Work) Limited Reference number: 722968 Authorised View firm →

What does this mean?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
Ello Group Ltd (FRN 957174) introduces customers to Cycle Solutions (Cycle to Work) Limited (FRN 722968). Any regulated advice or arranging is done by the principal, not Ello Group.
Example: if Ello Group refers you to a financial adviser, the advice should come from the principal firm, not from Ello Group itself.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

tastecard.co.uk (opens in a new tab)
Phone number

020 3330 0153
Address

85 Birkby Hall Road, Huddersfield, West Yorkshire, HD2 2XB, United Kingdom

In the full report: 3 background checks

When tastecard.co.uk first appeared online, and whether it can receive email
What kind of line 020 3330 0153 is
Who else gives the postcode HD2 2XB

Other names (2)

If you were contacted under any of these names, it is this firm.

Taste Marketing Trading name: A name it trades under now.
State Bidco Ltd Former name: A name it was registered under before.

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Cycle Solutions (Cycle to Work) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Concerns on the company record

Accounts are overdue at Companies House.

Company number: 09578541 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 7 May 2015 (11 years old)
Registered office: Birkby Grange 85 Birkby Hall Road, Birkby, Huddersfield, HD2 2XB, England
Nature of business: Advertising agencies (SIC 73110)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Matthew Joseph Turner	Director	Sep 1978	1 Aug 2015	10 other companies
Matt Peters	Director	Jan 1972	11 Feb 2025	7 other companies
Samantha Scott	Director	Apr 1974	11 Feb 2025	6 other companies

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 10
closed down: 2
run together: 7

In the full report: all 10 companies, named

What each company does, and whether it is still trading
Which of these 3 directors sit on each board, and since when
Any that went into liquidation or administration
The 7 companies these 3 directors run together
All 9 people who have ever been directors, with their dates

Key dates in its history

Ello Group’s history from the FCA register and Companies House, newest first.

Key events (4) All events (20)

2022

8 April 2022

Changed its registered name from "State Bidco Ltd"

FCA register

2021

19 August 2021

Became an introducer appointed representative

FCA register

2016

6 April 2016

State Interco Ltd took control (75–100% of shares)

Companies House

2015

7 May 2015

Incorporated at Companies House

Companies House

In the full report: all 20 events

All 20 events in its history (4 shown here)
Every director appointment and resignation: 15

Get the full report on Ello Group

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

10 other companies its directors have run, named
3 background checks on its contact details
All 20 events in its history

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Frequently asked questions about this firm

Is Ello Group Ltd FCA authorised?

Ello Group Ltd (FRN 957174) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does introducer appointed representative mean for Ello Group?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Ello Group Ltd (FRN 957174) introduces customers to Cycle Solutions (Cycle to Work) Limited (FRN 722968). Any regulated advice or arranging is done by the principal, not Ello Group. Example: if Ello Group refers you to a financial adviser, the advice should come from the principal firm, not from Ello Group itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Ello Group’s phone number and website?

The FCA register lists the phone number 020 3330 0153 and the website tastecard.co.uk for Ello Group. If you were given different contact details, use these to check with the firm before going any further.

Is Ello Group a scam or clone?

Ello Group is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Ello Group?

Protection works through Cycle Solutions (Cycle to Work) Limited, the principal firm responsible for Ello Group's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Ello Group?

Ello Group is owned by State Interco Ltd, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 6 April 2016.

Who runs Ello Group?

Companies House lists 3 directors of Ello Group: Matthew Joseph Turner, Matt Peters and Samantha Scott.

How long has Ello Group been in business?

The company was formed on 7 May 2015.

Does Ello Group use any other names?

It trades as Taste Marketing. It has previously used the name State Bidco Ltd.