Elm Pets Limited

Reference number: 966804

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Brooks Braithwaite (Sussex) Limited Reference number: 304839 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Elm Pets Limited (FRN 966804) introduces customers to Brooks Braithwaite (Sussex) Limited (FRN 304839). Any regulated advice or arranging is done by the principal, not Elm Pets.
  • Example: if Elm Pets refers you to a financial adviser, the advice should come from the principal firm, not from Elm Pets itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When elmpetsonline.co.uk first appeared online, and whether it can receive email
  • What kind of line 01634 812695 is
  • Who else gives the postcode ME7 3JQ
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Brooks Braithwaite (Sussex) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Concerns on the company record

  • Accounts are overdue at Companies House.
  • Confirmation statement is overdue at Companies House.
Company number
10612526
Company status
Active
Company type
Private limited company
Incorporated
10 February 2017 (9 years old)
Registered office
Unit Tc01 Elm Court Estate, Capstone Road, Gillingham, Kent, ME7 3JQ, England
Nature of business
  • Retail sale of flowers, plants, seeds, fertilizers, pet animals and pet food in specialised stores (SIC 47760)
  • Retail sale via mail order houses or via Internet (SIC 47910)

Directors and company secretaries

Name Role Born Appointed Other companies
Barry James Ash Director Aug 1945 11 Aug 2017 3 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
3
closed down
2
still active
1

In the full report: all 3 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 2 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 May 2021Micro-entity accountsNot audited

Net assets

£19.2k

−9.1% from £21.1k

Employees (average)

6

Same as 6

Owed within a year

£171k

+7.9% from £159k

Its next accounts are overdue at Companies House.

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 10612526. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Elm Pets’s history from the FCA register and Companies House, newest first.

Key events (5) All events (8)

2022

5 January 2022

  • Became an introducer appointed representative

FCA register

2019

1 July 2019

  • Barry James Ash took control (75–100% of shares)

Companies House

2018

28 December 2018

  • David Barry Ash stopped being a part-owner

Companies House

2017

10 February 2017

  • Incorporated at Companies House
  • David Barry Ash became a part-owner (25–50% of shares)

Companies House

In the full report: all 8 events

  • All 8 events in its history (5 shown here)
  • Every director appointment and resignation: 3
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Firms connected to Elm Pets

Other FCA-listed firms that share a director, phone number or address with Elm Pets. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Elm Pets

Other firms of the same type (retailer), nearest first.

In Gillingham

Abbey Hearing Clinics LTDGillinghamAppointed representativePetaholics Gillingham Ltd.GillinghamAppointed representativeGerald Lukehurst & Son LimitedGillinghamAuthorisedKutchenhaus Medway LtdGillinghamAuthorisedLewisham & Deptford Sewing Machines LimitedGillinghamAuthorisedLondon Hot Tubs and Wellness LimitedGillinghamAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Elm Pets

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 8 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Elm Pets Limited FCA authorised?
Elm Pets Limited (FRN 966804) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Elm Pets?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Elm Pets Limited (FRN 966804) introduces customers to Brooks Braithwaite (Sussex) Limited (FRN 304839). Any regulated advice or arranging is done by the principal, not Elm Pets. Example: if Elm Pets refers you to a financial adviser, the advice should come from the principal firm, not from Elm Pets itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Elm Pets’ phone number and website?
The FCA register lists the phone number 01634 812695 and the website elmpetsonline.co.uk for Elm Pets. If you were given different contact details, use these to check with the firm before going any further.
Is Elm Pets a scam or clone?
Elm Pets is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Elm Pets?
Protection works through Brooks Braithwaite (Sussex) Limited, the principal firm responsible for Elm Pets's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Elm Pets?
Companies House lists one person with significant control of Elm Pets: Mr Barry James Ash (75–100% of shares). Before that, it was controlled by Mr David Barry Ash.
Who runs Elm Pets?
Companies House lists one director of Elm Pets: Barry James Ash.
How long has Elm Pets been in business?
The company was formed on 10 February 2017.
What do Elm Pets’ latest accounts show?
Its latest accounts, to 31 May 2021, show net assets of £19.2k (−9.1% from £21.1k). Its accounts are overdue at Companies House.

Sources and links

The full report on Elm Pets Limited

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