Embrace Financial Services LTD

Reference number: 821793

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

First Complete Limited Reference number: 435779 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Embrace Financial Services LTD (FRN 821793) is an AR of First Complete Limited (FRN 435779). When you use Embrace Financial Services's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Embrace Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07968 932369

  • Address

    Embrace Financial Services, First Floor, Keble House, Southernhay Gardens, Exeter, Devon, EX1 1NT, United Kingdom

In the full report: 2 background checks

  • What kind of line 07968 932369 is
  • Who else gives the postcode EX1 1NT
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Other names (6)

If you were contacted under any of these names, it is this firm.

  • My @ Mortgages Trading name
  • Woodhead Mortgage Services Trading name
  • Alan Sheeran Financial Services Former trading name
  • E-Woke Financial Services Former trading name
  • Momentum Mortgages Former trading name
  • Mortgage Gym Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through First Complete Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
06447316
Company status
Active
Company type
Private limited company
Incorporated
6 December 2007 (18 years old)
Registered office
First Floor, Keble House, Southernhay Gardens, Exeter, EX1 1NT, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Jeremy Paul Gibson Director May 1973 20 Mar 2024 87 other companies
Claire Alexandra Antrobus Director Jun 1973 1 Sep 2025 1 other company
Mayank Prakash Director Jan 1973 21 Oct 2025 57 other companies

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
93
closed down
16
went insolvent
1

In the full report: all 93 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • The one that went into liquidation or administration
  • The 37 on the FCA register, including one no longer authorised
  • The 52 companies these 3 directors run together
  • All 17 people who have ever been directors, with their dates
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Key dates in its history

Embrace Financial Services’s history from the FCA register and Companies House, newest first.

Key events (6) All events (51)

2023

7 April 2023

  • Lsl Property Services PLC gave up control
  • Pivotal Growth Limited took control (75–100% of shares)

Companies House

2018

27 September 2018

  • Became an appointed representative

FCA register

2016

6 April 2016

  • Lsl Property Services PLC took control (75–100% of shares)

Companies House

2014

30 April 2014

  • Board replaced: its only director left and a new director took over

Companies House

2007

6 December 2007

  • Incorporated at Companies House

Companies House

In the full report: all 51 events

  • All 51 events in its history (6 shown here)
  • Every director appointment and resignation: 35
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Firms connected to Embrace Financial Services

Other FCA-listed firms that share a director, phone number or address with Embrace Financial Services. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
no longer authorised
1
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: the same postcode (2)
  • Who links each one: the named directors, with dates
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Firms like Embrace Financial Services

Other firms of the same type (mortgage adviser or broker), nearest first.

In Exeter

Asset Finance Specialists LtdExeterAppointed representativeAwesome Mortgages LtdExeterAppointed representativeDaniel HarveyExeterAppointed representativeHarper Financial LtdExeterAppointed representativeKaren SnellExeterAppointed representativeLuke Marwood NotleyExeterAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Embrace Financial Services

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 93 other companies its directors have run, named
  • 2 background checks on its contact details
  • All 51 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Embrace Financial Services LTD FCA authorised?
Embrace Financial Services LTD (FRN 821793) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Embrace Financial Services?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Embrace Financial Services LTD (FRN 821793) is an AR of First Complete Limited (FRN 435779). When you use Embrace Financial Services's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Embrace Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Embrace Financial Services’ phone number?
The FCA register lists the phone number 07968 932369 for Embrace Financial Services. If you were given different contact details, use these to check with the firm before going any further.
Is Embrace Financial Services a scam or clone?
Embrace Financial Services is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Embrace Financial Services?
Protection works through First Complete Limited, the principal firm responsible for Embrace Financial Services's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Embrace Financial Services?
Embrace Financial Services is owned by Pivotal Growth Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 7 April 2023. Before that, it was controlled by Lsl Property Services PLC.
Who runs Embrace Financial Services?
Companies House lists 3 directors of Embrace Financial Services: Jeremy Paul Gibson, Claire Alexandra Antrobus and Mayank Prakash.
How long has Embrace Financial Services been in business?
The company was formed on 6 December 2007.
Does Embrace Financial Services use any other names?
It trades as My @ Mortgages and Woodhead Mortgage Services. It has previously used 4 other names, including Alan Sheeran Financial Services, E-Woke Financial Services and Momentum Mortgages.

Sources and links

The full report on Embrace Financial Services LTD

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