Emergency Assist Ltd: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for 2 years
Protected through the principal
No FCA actions
Active company since 2017
Accounts filed up to 31 March 2025

Responsible principal firm

2GETHER INSURANCE LTD Reference number: 579333 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
Emergency Assist Ltd (FRN 1019017) is an AR of 2GETHER INSURANCE LTD (FRN 579333). When you use Emergency Assist's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from Emergency Assist, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

emergencyassistltd.co.uk (opens in a new tab)
Phone number

01945 586200
Address

Emergency Assist Ltd, Exchange Square, Wisbech, Cambridgeshire, PE13 1RA, United Kingdom

In the full report: 3 background checks

When emergencyassistltd.co.uk first appeared online, and whether it can receive email
What kind of line 01945 586200 is
Who else gives the postcode PE13 1RA

Other names (1)

If you were contacted under any of these names, it is this firm.

Drive 365 (Motoring Solutions) Trading name: A name it trades under now.

FCA permissions and consumer protection

Protection through the principal firm
Protection works through 2Gether Insurance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 10635572 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 23 February 2017 (9 years old)
Registered office: Exchange Square, Wisbech, Cambridgeshire, PE13 1RA, England
Nature of business: Non-life insurance (SIC 65120)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Carrie Susan Haime	Director	Jun 1980	23 Feb 2017	9 other companies
Gary Steven Haime	Director	Jul 1981	23 Feb 2017	16 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 17
closed down: 7
is FCA-registered: 1

In the full report: all 17 companies, named

What each company does, and whether it is still trading
Which of these 2 directors sit on each board, and since when
Any that went into liquidation or administration
The one on the FCA register
The 8 companies these 2 directors run together
All 3 people who have ever been directors, with their dates

Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Net assets

£231k

−37% from £366k

Cash at bank

£100k

+97% from £50.8k

Employees (average)

0

Same as 0

Owed within a year

£484k

−14% from £562k

Assets and liabilities

In the full report: all 6 years of accounts

Every year from 2020 to 2025
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 10635572. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Emergency Assist’s history from the FCA register and Companies House, newest first.

Key events (4) All events (9)

2024

1 October 2024

Became an appointed representative

FCA register

2017

23 February 2017

Incorporated at Companies House
Carrie Susan Haime became a part-owner (25–50% of shares)
Gary Steven Haime became a part-owner (25–50% of shares)

Companies House

In the full report: all 9 events

All 9 events in its history (4 shown here)
Every director appointment and resignation: 4

Firms connected to Emergency Assist

Other FCA-listed firms that share a director, phone number or address with Emergency Assist. A link shows who the firm is tied to, not whether either can be trusted.

connected firm: 1
share a director: 1
share its postcode: 1

In the full report: the connected firm, named

How it is linked: shared directors (1), the same postcode (1)
Who links it to this firm: the named directors, with dates

Firms like Emergency Assist

Other firms of the same type (credit broker), nearest first.

In Wisbech

Portmalco LimitedWisbechAppointed representative Blyth Equipment LimitedWisbechAppointed representative BP Combine Harvesters LtdWisbechAppointed representative Maxey Grounds & Co LLPWisbechAuthorised De Agostini UK LimitedWisbechAuthorised A M Horseboxes LtdWisbechAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Emergency Assist

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

17 other companies its directors have run, named
3 background checks on its contact details
6 years of accounts, charted
All 9 events in its history
1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Emergency Assist Ltd FCA authorised?

Emergency Assist Ltd (FRN 1019017) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for Emergency Assist?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Emergency Assist Ltd (FRN 1019017) is an AR of 2GETHER INSURANCE LTD (FRN 579333). When you use Emergency Assist's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Emergency Assist, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Emergency Assist’s phone number and website?

The FCA register lists the phone number 01945 586200 and the website emergencyassistltd.co.uk for Emergency Assist. If you were given different contact details, use these to check with the firm before going any further.

Is Emergency Assist a scam or clone?

Emergency Assist is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Emergency Assist?

Protection works through 2Gether Insurance Ltd, the principal firm responsible for Emergency Assist's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Emergency Assist?

Companies House lists 2 people with significant control of Emergency Assist: Mr Gary Steven Haime (25–50% of shares) and Mrs Carrie Susan Haime (25–50% of shares).

Who runs Emergency Assist?

Companies House lists 2 directors of Emergency Assist: Carrie Susan Haime and Gary Steven Haime.

How long has Emergency Assist been in business?

The company was formed on 23 February 2017.

What do Emergency Assist’s latest accounts show?

Its latest accounts, to 31 March 2025, show net assets of £231k (−37% from £366k) and cash at bank of £100k (+97% from £50.8k).

Does Emergency Assist use any other names?

It trades as Drive 365 (Motoring Solutions).