Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2024
- Accounts filed up to 31 May 2025
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- EMS Furnishing Limited (FRN 1048150) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not EMS Furnishing.
- Example: if EMS Furnishing refers you to a financial adviser, the advice should come from the principal firm, not from EMS Furnishing itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Unit 88, Upper Level, The Exchange, High Road, Ilford, Redbridge, IG1 1AT, United Kingdom
In the full report: 3 background checks
- When emsfurnishing.co.uk first appeared online, and whether it can receive email
- What kind of line 07956 360086 is
- Who else gives the postcode IG1 1AT
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15703881 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 5 May 2024 (2 years old)
- Registered office
- Unit 88 The Exchange, High Road, Ilford, IG1 1AT, England
- Nature of business
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- Other building completion and finishing (SIC 43390)
- Retail sale of carpets, rugs, wall and floor coverings in specialised stores (SIC 47530)
- Retail of furniture, lighting, and similar (not musical instruments or scores) in specialised store (SIC 47599)
- Retail sale via mail order houses or via Internet (SIC 47910)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Amna Shehzadi | Director | Feb 1996 | 5 May 2024 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
£19.3k
No earlier figure to compare
Employees (average)
1
No earlier figure to compare
Owed within a year
£13.0k
No earlier figure to compare
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 15703881. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
EMS Furnishing’s history from the FCA register and Companies House, newest first.
2025
14 December 2025
- Became an introducer appointed representative
FCA register
2024
5 May 2024
- Incorporated at Companies House
- Amna Shehzadi took control (75–100% of shares)
- Amna Shehzadi appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like EMS Furnishing
Other firms of the same type (home improvement or trades), nearest first.
In Ilford
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on EMS Furnishing
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 4 events in its history
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Frequently asked questions about this firm
Is EMS Furnishing Limited FCA authorised?
What does introducer appointed representative mean for EMS Furnishing?
What is EMS Furnishing’s phone number and website?
Is EMS Furnishing a scam or clone?
Is my money safe with EMS Furnishing?
Who owns EMS Furnishing?
Who runs EMS Furnishing?
How long has EMS Furnishing been in business?
What do EMS Furnishing’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk