Endeavour Financial Planning Limited

Reference number: 534052

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

The On-Line Partnership Limited Reference number: 192638 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Endeavour Financial Planning Limited (FRN 534052) is an AR of The On-Line Partnership Limited (FRN 192638). When you use Endeavour Financial Planning's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Endeavour Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    0151 346 2218

  • Address

    Thursby House, Thursby Road, Croft Business Park, Bromborough, Wirral, Merseyside, CH62 3PW, United Kingdom

In the full report: 2 background checks

  • What kind of line 0151 346 2218 is
  • Who else gives the postcode CH62 3PW
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Christopher John Sheppard Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through The On-Line Partnership Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
ENDEAVOUR FINANCIAL PLANNING LTD
Company number
07527645
Company status
Active
Company type
Private limited company
Incorporated
14 February 2011 (15 years old)
Registered office
Matches the FCA register address ✓
Nature of business
  • Pension funding (SIC 65300)

Directors and company secretaries

Name Role Born Appointed Other companies
Christopher John Sheppard Director May 1983 14 Feb 2011 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Net assets

£1,251

<1% from £1,250

Cash at bank

£19.1k

No earlier figure to compare

Employees (average)

3

Same as 3

Owed within a year

£46.4k

−5.7% from £49.3k

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 07527645. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Endeavour Financial Planning’s history from the FCA register and Companies House, newest first.

Key events (4) All events (7)

2016

6 April 2016

  • Christopher John Sheppard took control (75–100% of shares)

Companies House

2011

24 May 2011

  • Changed its registered name from "Christopher John Sheppard"

FCA register

14 February 2011

  • Incorporated at Companies House

Companies House

2010

21 October 2010

  • Became an appointed representative

FCA register

In the full report: all 7 events

  • All 7 events in its history (4 shown here)
  • Every director appointment and resignation: 1
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Firms connected to Endeavour Financial Planning

Other FCA-listed firms that share a director, phone number or address with Endeavour Financial Planning. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: the same postcode (2)
  • Who links each one: the named directors, with dates
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Firms like Endeavour Financial Planning

Other firms of the same type (financial adviser), nearest first.

In Wirral

Andrew C Grant Financial Services LimitedWirralAppointed representativeArrowe Financial LimitedWirralAppointed representativeBrookdale IFP LimitedWirralAppointed representativeChariot Financial Management LimitedWirralAppointed representativeCraven Advisory Services LimitedWirralAppointed representativeDirk StrontschakWirralAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Endeavour Financial Planning

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • 6 years of accounts, charted
  • All 7 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Endeavour Financial Planning Limited FCA authorised?
Endeavour Financial Planning Limited (FRN 534052) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Endeavour Financial Planning?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Endeavour Financial Planning Limited (FRN 534052) is an AR of The On-Line Partnership Limited (FRN 192638). When you use Endeavour Financial Planning's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Endeavour Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Endeavour Financial Planning’s phone number?
The FCA register lists the phone number 0151 346 2218 for Endeavour Financial Planning. If you were given different contact details, use these to check with the firm before going any further.
Is Endeavour Financial Planning a scam or clone?
Endeavour Financial Planning is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Endeavour Financial Planning?
Protection works through The On-Line Partnership Limited, the principal firm responsible for Endeavour Financial Planning's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Endeavour Financial Planning?
Companies House lists one person with significant control of Endeavour Financial Planning: Mr Christopher John Sheppard (75–100% of shares).
Who runs Endeavour Financial Planning?
Companies House lists one director of Endeavour Financial Planning: Christopher John Sheppard.
How long has Endeavour Financial Planning been in business?
The company was formed on 14 February 2011.
What do Endeavour Financial Planning’s latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of £1,251 (<1% from £1,250) and cash at bank of £19.1k (no earlier figure to compare).
Does Endeavour Financial Planning use any other names?
It has previously used the name Christopher John Sheppard.

Sources and links

The full report on Endeavour Financial Planning Limited

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