EWM Financial Consultancy Ltd

Reference number: 742491

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • EWM Financial Consultancy Ltd (FRN 742491) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use EWM Financial Consultancy's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from EWM Financial Consultancy, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When 2beyondfpa.com first appeared online, and whether it can receive email
  • What kind of line 01554 229788 is
  • Who else gives the postcode SA15 1QA
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Other names (4)

If you were contacted under any of these names, it is this firm.

  • 2Beyond Financial Planning & Advice Trading name: A name it trades under now.
  • 2Beyond FPA Trading name: A name it trades under now.
  • Gemstone Financial Planning Ltd Former name: A name it was registered under before.
  • Eatly Wealth Management Former trading name: A name it used to trade under.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
17 December 2014 (11 years old)
Registered office
12 Capel Terrace, Llanelli, SA15 1QA, Wales
Nature of business
  • Other activities auxiliary to insurance and pension funding (SIC 66290)

Directors and company secretaries

Name Role Born Appointed Other companies
Jonathan David Eatly Director Sep 1987 17 Dec 2014 4 other companies
Lisa Marie Eatly Director Feb 1991 1 Apr 2019 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
4
closed down
1
run together
1

In the full report: all 4 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 1 company these 2 directors run together
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Filed accounts and finances

Year to 30 April 2025Small company accountsNot audited

Net assets

£38.9k

+104% from £19.1k

Cash at bank

£1,033

Up £1,013 from £20

Employees (average)

2

Same as 2

Owed within a year

£45.6k

+1.1% from £45.1k

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 09358677. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

EWM Financial Consultancy’s history from the FCA register and Companies House, newest first.

2022

21 December 2022

  • Lisa Marie Eatly became a part-owner (25–50% of shares)

Companies House

2020

13 August 2020

  • Changed its registered name from "Gemstone Financial Planning Ltd"

FCA register

2016

17 December 2016

  • Jonathan David Eatly became a part-owner (25–50% of shares)

Companies House

31 March 2016

  • Became an appointed representative

FCA register

2014

17 December 2014

  • Incorporated at Companies House

Companies House

In the full report: all 11 events

  • All 11 events in its history (5 shown here)
  • Every director appointment and resignation: 2
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Firms like EWM Financial Consultancy

Other firms of the same type (financial adviser), nearest first.

In Llanelli

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on EWM Financial Consultancy

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 4 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 6 years of accounts, charted
  • All 11 events in its history

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Frequently asked questions about this firm

Is EWM Financial Consultancy Ltd FCA authorised?
EWM Financial Consultancy Ltd (FRN 742491) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for EWM Financial Consultancy?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. EWM Financial Consultancy Ltd (FRN 742491) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use EWM Financial Consultancy's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from EWM Financial Consultancy, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is EWM Financial Consultancy’s phone number and website?
The FCA register lists the phone number 01554 229788 and the website 2beyondfpa.com for EWM Financial Consultancy. If you were given different contact details, use these to check with the firm before going any further.
Is EWM Financial Consultancy a scam or clone?
EWM Financial Consultancy is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with EWM Financial Consultancy?
Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for EWM Financial Consultancy's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns EWM Financial Consultancy?
Companies House lists 2 people with significant control of EWM Financial Consultancy: Mrs Lisa Marie Eatly (25–50% of shares) and Mr Jonathan David Eatly (25–50% of shares).
Who runs EWM Financial Consultancy?
Companies House lists 2 directors of EWM Financial Consultancy: Jonathan David Eatly and Lisa Marie Eatly.
How long has EWM Financial Consultancy been in business?
The company was formed on 17 December 2014.
What do EWM Financial Consultancy’s latest accounts show?
Its latest accounts, to 30 April 2025, show net assets of £38.9k (+104% from £19.1k) and cash at bank of £1,033 (up £1,013 from £20).
Does EWM Financial Consultancy use any other names?
It trades as 2Beyond Financial Planning & Advice and 2Beyond FPA. It has previously used 2 other names: Gemstone Financial Planning Ltd and Eatly Wealth Management.

Sources and links

The full report on EWM Financial Consultancy Ltd

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