Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2015
- Accounts filed up to 31 March 2024
Responsible principal firm
PFM Associates Limited Reference number: 213724 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Fidelium Financial Planners Limited (FRN 1031260) is an AR of PFM Associates Limited (FRN 213724). When you use Fidelium Financial Planners's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Fidelium Financial Planners, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Well House, Gaddesden Row, Hemel Hempstead, Hertfordshire, HP2 6HG, United Kingdom
In the full report: 3 background checks
- When fidelium.co.uk first appeared online, and whether it can receive email
- What kind of line 01442 508111 is
- Who else gives the postcode HP2 6HG
FCA permissions and consumer protection
- Protection through the principal firmProtection works through PFM Associates Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 09548030 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 17 April 2015 (11 years old)
- Registered office
- C/O Windsor House, Station Court Station Road, Great Shelford, Cambridge, CB22 5NE, England
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Sarah Denise Brown | Director | Jun 1966 | 17 Apr 2015 | 5 other companies |
| Richard John Rhodes | Director | May 1968 | 3 May 2024 | 42 other companies |
| Rebecca Nkoane | Director | Aug 1974 | 31 Mar 2026 | None |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 46
- closed down
- 17
- are FCA-registered
- 9
In the full report: all 46 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 9 on the FCA register
- The 1 company these 3 directors run together
- All 5 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£609k
+101% from £303k
Cash at bank
£699k
+117% from £322k
Employees (average)
3
Same as 3
Assets and liabilities
In the full report: all 4 years of accounts
- Every year from 2020 to 2024
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 09548030. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Fidelium Financial Planners’s history from the FCA register and Companies House, newest first.
2025
1 April 2025
- Became an appointed representative
FCA register
2021
26 November 2021
- Fidelium Limited took control (75–100% of shares)
- Sarah Denise Brown gave up control
Companies House
2016
1 July 2016
- Sarah Denise Brown took control (75–100% of shares)
Companies House
2015
17 April 2015
- Incorporated at Companies House
Companies House
In the full report: all 12 events
- All 12 events in its history (5 shown here)
- Every director appointment and resignation: 7
Firms connected to Fidelium Financial Planners
Other FCA-listed firms that share a director, phone number or address with Fidelium Financial Planners. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- share a director
- 5
- past links
- 4
In the full report: all 5 connected firms, named
- How each is linked: shared directors (5)
- Who links each one: the named directors, with dates
- 4 past links through former directors
Firms like Fidelium Financial Planners
Other firms of the same type (financial adviser), nearest first.
In Hemel Hempstead
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Fidelium Financial Planners
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 46 other companies its directors have run, named
- 3 background checks on its contact details
- 4 years of accounts, charted
- All 12 events in its history
- 5 connected firms, named, and who links them
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Frequently asked questions about this firm
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What do Fidelium Financial Planners’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk