Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Swoop Finance Limited Reference number: 936513 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Finance Market Watch Ltd (FRN 1048325) is an AR of Swoop Finance Limited (FRN 936513). When you use Finance Market Watch's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Finance Market Watch, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
6 Geoff Monk Way, Birstall, Leicester, Leicestershire, LE4 3BU, United Kingdom
In the full report: 2 background checks
- What kind of line 07923 996709 is
- Who else gives the postcode LE4 3BU
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Swoop Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16815279 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 28 October 2025 (1 year old)
- Registered office
- 6 Geoff Monk Way, Birstall, Leicester, LE4 3BU, England
- Nature of business
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- Other professional, scientific and technical activities not elsewhere classified (SIC 74909)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Dev Preet Singh Deol | Director | Aug 1987 | 28 Oct 2025 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Key dates in its history
Finance Market Watch’s history from the FCA register and Companies House, newest first.
2026
28 January 2026
- Became an appointed representative
FCA register
2025
28 October 2025
- Incorporated at Companies House
- Dev Preet Singh Deol took control (75–100% of shares)
- Dev Preet Singh Deol appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Finance Market Watch
Other firms of the same type (credit broker), nearest first.
In Leicester
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Finance Market Watch
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- All 4 events in its history
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Frequently asked questions about this firm
Is Finance Market Watch Ltd FCA authorised?
What does appointed representative mean for Finance Market Watch?
What is Finance Market Watch’s phone number?
Is Finance Market Watch a scam or clone?
Is my money safe with Finance Market Watch?
Who owns Finance Market Watch?
Who runs Finance Market Watch?
How long has Finance Market Watch been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk