Firmitas Financial Services Limited

Reference number: 724293

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Firmitas Financial Services Limited (FRN 724293) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Firmitas Financial Services's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Firmitas Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When luma-financial.co.uk first appeared online, and whether it can receive email
  • What kind of line 01489 346450 is
  • Who else gives the postcode PO15 5TT
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Other names (5)

If you were contacted under any of these names, it is this firm.

  • Luma Financial Planning Trading name: A name it trades under now.
  • Firmitas Financial Services Ltd Former name: A name it was registered under before.
  • Simply Wealth AM Limited Former name: A name it was registered under before.
  • Simply Wealth AM Ltd Former name: A name it was registered under before.
  • Firmitas Former trading name: A name it used to trade under.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
2 April 2015 (11 years old)
Registered office
3 Acorn Business Centre Northarbour Road, Cosham, Portsmouth, Hampshire, PO6 3TH, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Benjamin Daniel Larkin Director Feb 1979 2 Apr 2015 17 other companies
Peter Williams Director Nov 1979 2 Apr 2015 14 other companies
Steven John Davies Director Oct 1974 30 Oct 2015 3 other companies
Tevfik Edin Director Mar 1983 16 Jun 2020 2 other companies

Other companies run by these 4 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
19
closed down
12
are FCA-registered
3

In the full report: all 19 companies, named

  • What each company does, and whether it is still trading
  • Which of these 4 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 3 on the FCA register
  • The 13 companies these 4 directors run together
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Filed accounts and finances

Year to 31 March 2026Full accountsNot audited

Net assets

£936k

+40% from £669k

Cash at bank

£338k

+57% from £215k

Owed within a year

£1.17m

+38% from £853k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 09525692. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Firmitas Financial Services’s history from the FCA register and Companies House, newest first.

2025

3 September 2025

  • Changed its registered name from "Firmitas Financial Services Ltd"

FCA register

2018

30 April 2018

  • Benjamin Daniel Larkin stopped being a part-owner
  • Peter Williams stopped being a part-owner

Companies House

2017

12 December 2017

  • Changed its registered name from "Simply Wealth AM Limited"

FCA register

2016

6 April 2016

  • Benjamin Daniel Larkin became a part-owner (25–50% of shares)
  • Peter Williams became a part-owner (25–50% of shares)

Companies House

14 January 2016

  • Changed its registered name from "Simply Wealth AM Ltd"

FCA register

2015

3 November 2015

  • Became an appointed representative

FCA register

2 April 2015

  • Incorporated at Companies House

Companies House

In the full report: all 16 events

  • All 16 events in its history (9 shown here)
  • Every director appointment and resignation: 4
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Firms connected to Firmitas Financial Services

Other FCA-listed firms that share a director, phone number or address with Firmitas Financial Services. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share a director
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: shared directors (1), the same postcode (1)
  • Who links it to this firm: the named directors, with dates
  • 2 past links through former directors
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Firms like Firmitas Financial Services

Other firms of the same type (financial adviser), nearest first.

In Fareham

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Firmitas Financial Services

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 19 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 7 years of accounts, charted
  • All 16 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Firmitas Financial Services Limited FCA authorised?
Firmitas Financial Services Limited (FRN 724293) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Firmitas Financial Services?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Firmitas Financial Services Limited (FRN 724293) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Firmitas Financial Services's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Firmitas Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Firmitas Financial Services’ phone number and website?
The FCA register lists the phone number 01489 346450 and the website luma-financial.co.uk for Firmitas Financial Services. If you were given different contact details, use these to check with the firm before going any further.
Is Firmitas Financial Services a scam or clone?
Firmitas Financial Services is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Firmitas Financial Services?
Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for Firmitas Financial Services's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Firmitas Financial Services?
Companies House lists no one with significant control of Firmitas Financial Services now. Before that, it was controlled by Mr Benjamin Daniel Larkin and Mr Peter Williams.
Who runs Firmitas Financial Services?
Companies House lists 4 directors of Firmitas Financial Services: Benjamin Daniel Larkin, Peter Williams, Steven John Davies and Tevfik Edin.
How long has Firmitas Financial Services been in business?
The company was formed on 2 April 2015.
What do Firmitas Financial Services’ latest accounts show?
Its latest accounts, to 31 March 2026, show net assets of £936k (+40% from £669k) and cash at bank of £338k (+57% from £215k).
Does Firmitas Financial Services use any other names?
It trades as Luma Financial Planning. It has previously used 4 other names, including Firmitas Financial Services Ltd, Simply Wealth AM Limited and Simply Wealth AM Ltd.

Sources and links

The full report on Firmitas Financial Services Limited

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