First choice home improvements Limited

Reference number: 1054601

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

PHOENIX FINANCIAL CONSULTANTS LIMITED Reference number: 539195 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • First choice home improvements Limited (FRN 1054601) introduces customers to PHOENIX FINANCIAL CONSULTANTS LIMITED (FRN 539195). Any regulated advice or arranging is done by the principal, not First choice home improvements.
  • Example: if First choice home improvements refers you to a financial adviser, the advice should come from the principal firm, not from First choice home improvements itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When firstchoicehomeimprovements.co.uk first appeared online, and whether it can receive email
  • What kind of line 07568 731212 is
  • Whether EC1V 2NX is a shared office: 214 other firms give it
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Phoenix Financial Consultants Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
17069112
Company status
Active
Company type
Private limited company
Incorporated
4 March 2026 (less than a year old)
Registered office
124-128 City Road, London, EC1V 2NX, England
Nature of business
  • Manufacture of doors and windows of metal (SIC 25120)

Directors and company secretaries

Name Role Born Appointed Other companies
Ibrahim Osman Ibrahim Director Jul 2000 4 Mar 2026 4 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
4
closed down
3
still active
1

In the full report: all 4 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Key dates in its history

First choice home improvements’s history from the FCA register and Companies House, newest first.

2026

16 April 2026

  • Became an introducer appointed representative

FCA register

4 March 2026

  • Incorporated at Companies House
  • Ibrahim Osman Ibrahim became a part-owner (25–50% of shares)
  • Ibrahim Osman Ibrahim appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like First choice home improvements

Other firms of the same type (mortgage adviser or broker), nearest first.

In London

Purplebricks Mortgages LimitedLondonAppointed representativeDavid RounsfellLondonAppointed representativeEma Private Finance LimitedLondonAppointed representativeHarris ZubairLondonAppointed representativeHeather MaCaskillLondonAppointed representativeLawrence BolarinwaLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on First choice home improvements

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 4 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • All 4 events in its history

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Frequently asked questions about this firm

Is First choice home improvements Limited FCA authorised?
First choice home improvements Limited (FRN 1054601) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for First choice home improvements?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. First choice home improvements Limited (FRN 1054601) introduces customers to PHOENIX FINANCIAL CONSULTANTS LIMITED (FRN 539195). Any regulated advice or arranging is done by the principal, not First choice home improvements. Example: if First choice home improvements refers you to a financial adviser, the advice should come from the principal firm, not from First choice home improvements itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is First choice home improvements’ phone number and website?
The FCA register lists the phone number 07568 731212 and the website firstchoicehomeimprovements.co.uk for First choice home improvements. If you were given different contact details, use these to check with the firm before going any further.
Is First choice home improvements a scam or clone?
First choice home improvements is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with First choice home improvements?
Protection works through Phoenix Financial Consultants Limited, the principal firm responsible for First choice home improvements's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns First choice home improvements?
Companies House lists one person with significant control of First choice home improvements: Mr Ibrahim Osman Ibrahim (25–50% of shares).
Who runs First choice home improvements?
Companies House lists one director of First choice home improvements: Ibrahim Osman Ibrahim.
How long has First choice home improvements been in business?
The company was formed on 4 March 2026.

Sources and links

The full report on First choice home improvements Limited

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