Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
BROKERSYNC LTD Reference number: 1031981 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- FIRST CHOICE MORTGAGES AND FINANCIAL LTD (FRN 1052814) is an AR of BROKERSYNC LTD (FRN 1031981). When you use FIRST CHOICE MORTGAGES AND FINANCIAL's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from FIRST CHOICE MORTGAGES AND FINANCIAL, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
First Choice Mortgages, 25 Havelock Road, Hastings, East Sussex, TN34 1BP, United Kingdom
In the full report: 3 background checks
- When firstchoicemortgages.co.uk first appeared online, and whether it can receive email
- What kind of line 01424 202022 is, and the other firm that gives it
- Who else gives the postcode TN34 1BP
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Brokersync Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16892808 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 5 December 2025 (less than a year old)
- Registered office
- Spring Dene Shepherds Way, Fairlight, Hastings, East Sussex, TN35 4BB, England
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Matthew Rodger Todd | Director | Dec 1966 | 5 Dec 2025 | 4 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 4
- closed down
- 2
- is FCA-registered
- 1
In the full report: all 4 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
Key dates in its history
First Choice Mortgages and Financial’s history from the FCA register and Companies House, newest first.
2026
10 April 2026
- Became an appointed representative
FCA register
2025
5 December 2025
- Incorporated at Companies House
- Matthew Rodger Todd took control (75–100% of shares)
- Matthew Rodger Todd appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to First Choice Mortgages and Financial
Other FCA-listed firms that share a director, phone number or address with First Choice Mortgages and Financial. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 4
- share a director
- 1
- share its phone number
- 1
In the full report: all 4 connected firms, named
- How each is linked: shared directors (1), the same phone number (1), the same postcode (4)
- Who links each one: the named directors, with dates
Firms like First Choice Mortgages and Financial
Other firms of the same type (mortgage adviser or broker), nearest first.
In Hastings
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on First Choice Mortgages and Financial
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 4 other companies its directors have run, named
- 3 background checks on its contact details
- All 4 events in its history
- 4 connected firms, named, and who links them
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Frequently asked questions about this firm
Is First Choice Mortgages and Financial Ltd FCA authorised?
What does appointed representative mean for First Choice Mortgages and Financial?
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Is First Choice Mortgages and Financial a scam or clone?
Is my money safe with First Choice Mortgages and Financial?
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Who runs First Choice Mortgages and Financial?
How long has First Choice Mortgages and Financial been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk