First Equity Finance Ltd

Reference number: 1050438

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Marklay Mortgages Ltd Reference number: 930490 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • First Equity Finance Ltd (FRN 1050438) is an AR of Marklay Mortgages Ltd (FRN 930490). When you use First Equity Finance's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from First Equity Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07973 188513

  • Address

    57 Bodnant Avenue, Leicester, Leicester, LE5 5RB, United Kingdom

In the full report: 2 background checks

  • What kind of line 07973 188513 is
  • Who else gives the postcode LE5 5RB
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Bhavesh Patel Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Marklay Mortgages Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
16895326
Company status
Active
Company type
Private limited company
Incorporated
7 December 2025 (less than a year old)
Registered office
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Nature of business
  • Activities of mortgage finance companies (SIC 64922)

Directors and company secretaries

Name Role Born Appointed Other companies
Bhaveshbhai Chhanabhai Patel Director Jul 1972 7 Dec 2025 None
Bhaveshbhai Chhanabhai Patel Secretary Not published 7 Dec 2025 –

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Key dates in its history

First Equity Finance’s history from the FCA register and Companies House, newest first.

2026

2 March 2026

  • Changed its registered name from "Bhavesh Patel"

FCA register

25 February 2026

  • Became an appointed representative

FCA register

2025

7 December 2025

  • Incorporated at Companies House
  • Bhaveshbhai Chhanabhai Patel took control (75–100% of shares)
  • Bhaveshbhai Chhanabhai Patel appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like First Equity Finance

Other firms of the same type (mortgage adviser or broker), nearest first.

In Leicester

Aarti Dilip BharakhadaLeicesterAppointed representativeABP Mortgage Solutions LtdLeicesterAppointed representativeAspire Mortgages (Leicester) LimitedLeicesterAppointed representativeBe Mortgaged LtdLeicesterAppointed representativeChristopher HarveyLeicesterAppointed representativeClear Financial (Leicester) LtdLeicesterAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on First Equity Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • All 5 events in its history

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Frequently asked questions about this firm

Is First Equity Finance Ltd FCA authorised?
First Equity Finance Ltd (FRN 1050438) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for First Equity Finance?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. First Equity Finance Ltd (FRN 1050438) is an AR of Marklay Mortgages Ltd (FRN 930490). When you use First Equity Finance's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from First Equity Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is First Equity Finance’s phone number?
The FCA register lists the phone number 07973 188513 for First Equity Finance. If you were given different contact details, use these to check with the firm before going any further.
Is First Equity Finance a scam or clone?
First Equity Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with First Equity Finance?
Protection works through Marklay Mortgages Ltd, the principal firm responsible for First Equity Finance's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns First Equity Finance?
Companies House lists one person with significant control of First Equity Finance: Mr Bhaveshbhai Chhanabhai Patel (75–100% of shares).
Who runs First Equity Finance?
Companies House lists one director of First Equity Finance: Bhaveshbhai Chhanabhai Patel.
How long has First Equity Finance been in business?
The company was formed on 7 December 2025.
Does First Equity Finance use any other names?
It has previously used the name Bhavesh Patel.

Sources and links

The full report on First Equity Finance Ltd

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