Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 5 years
- Protected through the principal
- No FCA actions
- Active company since 2020
- Accounts filed up to 31 December 2025
Responsible principal firm
Finder.com Comparison UK Ltd Reference number: 786446 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Forbes Digital Marketing Limited (FRN 943818) is an AR of Finder.com Comparison UK Ltd (FRN 786446). When you use Forbes Digital Marketing's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Forbes Digital Marketing, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
Phone number
-
Address
45 Pall Mall, London, SW1Y 5JG, United Kingdom
In the full report: 3 background checks
- When forbes.com first appeared online, and whether it can receive email
- What kind of line 020 7781 8019 is, and the other firm that gives it
- Who else gives the postcode SW1Y 5JG
Other names (6)
If you were contacted under any of these names, it is this firm.
- Forbes Trading name: A name it trades under now.
- Forbes Advisor Trading name: A name it trades under now.
- Forbes Marketplace Operations Inc Former name: A name it was registered under before.
- Forbes Marketplace Operations Ltd Former name: A name it was registered under before.
- Marketplace Platforms Limited Former name: A name it was registered under before.
- ES Money Former trading name: A name it used to trade under.
Warning
Scammers have impersonated this firm
Fraudsters have used this firm's name or details with their own contact information to appear genuine. Check whatever you were given below, and against the firm's real details above.
The FCA warning these came from
- Forbes Fixed Rates / www.forbesfixedrates.com 4 March 2022
Scammers change these details often. Always check the live FCA warning.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Finder.com Comparison UK Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
The clone warnings above are scammers using this firm's name, not something the firm has done.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 12651100 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 8 June 2020 (6 years old)
- Registered office
- C/O Hillier Hopkins Llp, 45 Pall Mall, London, SW1Y 5JG, United Kingdom
- Nature of business
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- Publishing of consumer and business journals and periodicals (SIC 58142)
- Other business support service activities not elsewhere classified (SIC 82990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Christodoulos Antony Thermistocleous | Director | Dec 1977 | 1 Jun 2022 | None |
| Thomas John Callahan | Director | Jan 1973 | 22 May 2023 | None |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
- All 3 people who have been directors, with their dates
Filed accounts and finances
Turnover
£59.2m
−14% from £69.2m
Profit before tax
£883k
−93% from £12.4m
Net assets
£315.5m
<1% from £316.2m
Cash at bank
£48.8m
+88% from £26.0m
Turnover and profit
In the full report: all 5 years of accounts
- Every year from 2020 to 2025
- Both charts, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 12651100. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Forbes Digital Marketing’s history from the FCA register and Companies House, newest first.
2025
19 March 2025
- Changed its registered name from "Marketplace Platforms Limited"
FCA register
2022
3 November 2022
- Changed its registered name from "Forbes Marketplace Operations Ltd"
FCA register
4 March 2022
- FCA warned the public about a scam impersonating this firm
FCA warning list
2021
18 October 2021
- Changed its registered name from "Forbes Marketplace Operations Inc"
FCA register
27 January 2021
- Became an appointed representative
FCA register
2020
8 June 2020
- Incorporated at Companies House
Companies House
In the full report: all 14 events
- All 14 events in its history (6 shown here)
- Every director appointment and resignation: 4
Firms connected to Forbes Digital Marketing
Other FCA-listed firms that share a director, phone number or address with Forbes Digital Marketing. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its phone number
- 1
In the full report: the connected firm, named
- How it is linked: the same phone number (1)
- Who links it to this firm: the named directors, with dates
Firms like Forbes Digital Marketing
Other firms of the same type (mortgage adviser or broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Forbes Digital Marketing
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- 5 years of accounts, charted
- All 14 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- FCA warning: Forbes Fixed Rates / www.forbesfixedrates.com fca.org.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk