Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 6 years
- Protected through the principal
- No FCA actions
- Active company since 2019
- Accounts filed up to 31 March 2025
- On its latest accounts it owed £7,891 more than it owned
Responsible principal firm
Stoneware Capital LLP Reference number: 451073 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Fort Bay Capital Ltd (FRN 917804) is an AR of Stoneware Capital LLP (FRN 451073). When you use Fort Bay Capital's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Fort Bay Capital, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
41 Addison Avenue, London, W11 4QU, United Kingdom
In the full report: 3 background checks
- When fort-bay.com first appeared online, and whether it can receive email
- What kind of line 020 3781 8018 is
- Who else gives the postcode W11 4QU
Other names (1)
If you were contacted under any of these names, it is this firm.
- Fort Bay Ltd Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Stoneware Capital LLP, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 12157647 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 15 August 2019 (7 years old)
- Registered office
- 21-27 Lambs Conduit Street, London, WC1N 3GS, England
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Haroun Van Hövell Tot Westerflier | Director | Apr 1972 | 15 Aug 2019 | 4 other companies |
| Adriaan Bloys Van Treslong | Director | May 1984 | 1 Apr 2026 | 4 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 8
- still active
- 8
In the full report: all 8 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
−£7,891
Down £75 from −£7,816
Employees (average)
1
Same as 1
Owed within a year
£44.5k
+83% from £24.4k
Net assets are negative: on its last balance sheet the company owed £7,891 more than it owned.
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 12157647. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Fort Bay Capital’s history from the FCA register and Companies House, newest first.
2026
1 April 2026
- Adriaan Bloys van treslong appointed as a director
Companies House
2020
24 January 2020
- Changed its registered name from "Fort Bay Ltd"
FCA register
2019
4 December 2019
- Became an appointed representative
FCA register
15 August 2019
- Incorporated at Companies House
- Fort Bay Holdings Ltd took control (75–100% of shares)
- Haroun Van hövell tot westerflier appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Fort Bay Capital
Other firms of the same type (investment or fund manager), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Fort Bay Capital
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 8 other companies its directors have run, named
- 3 background checks on its contact details
- All 6 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk