Forward Business Funding Limited

Reference number: 1048841

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

White Rose Finance Group Limited Reference number: 630772 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Forward Business Funding Limited (FRN 1048841) is an AR of White Rose Finance Group Limited (FRN 630772). When you use Forward Business Funding's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Forward Business Funding, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    020 3038 6037

  • Address

    Forward Business Funding, 71-75 Shelton Street, London, Camden, WC2H 9JQ, United Kingdom

In the full report: 2 background checks, 1 thing worth a closer look

  • What kind of line 020 3038 6037 is
  • Whether WC2H 9JQ is a shared office: 190 other firms give it
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through White Rose Finance Group Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
16888247
Company status
Active
Company type
Private limited company
Incorporated
3 December 2025 (less than a year old)
Registered office
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Cameron Joseph Gobell Director Jan 2000 3 Dec 2025 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Key dates in its history

Forward Business Funding’s history from the FCA register and Companies House, newest first.

2026

22 January 2026

  • Became an appointed representative
  • Began trading as "Forward Business Funding"

FCA register

2025

3 December 2025

  • Incorporated at Companies House
  • Cameron Joseph Gobell took control (75–100% of shares)
  • Cameron Joseph Gobell appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Forward Business Funding

Other firms of the same type (mortgage adviser or broker), nearest first.

In London

Purplebricks Mortgages LimitedLondonAppointed representativeDavid RounsfellLondonAppointed representativeEma Private Finance LimitedLondonAppointed representativeHarris ZubairLondonAppointed representativeHeather MaCaskillLondonAppointed representativeLawrence BolarinwaLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Forward Business Funding

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details, 1 flagged
  • All 5 events in its history

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Frequently asked questions about this firm

Is Forward Business Funding Limited FCA authorised?
Forward Business Funding Limited (FRN 1048841) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Forward Business Funding?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Forward Business Funding Limited (FRN 1048841) is an AR of White Rose Finance Group Limited (FRN 630772). When you use Forward Business Funding's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Forward Business Funding, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Forward Business Funding’s phone number?
The FCA register lists the phone number 020 3038 6037 for Forward Business Funding. If you were given different contact details, use these to check with the firm before going any further.
Is Forward Business Funding a scam or clone?
Forward Business Funding is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Forward Business Funding?
Protection works through White Rose Finance Group Limited, the principal firm responsible for Forward Business Funding's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Forward Business Funding?
Companies House lists one person with significant control of Forward Business Funding: Mr Cameron Joseph Gobell (75–100% of shares).
Who runs Forward Business Funding?
Companies House lists one director of Forward Business Funding: Cameron Joseph Gobell.
How long has Forward Business Funding been in business?
The company was formed on 3 December 2025.

Sources and links

The full report on Forward Business Funding Limited

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