No longer an appointed representative
This firm is still listed on the FCA register, but the record is closed. Cover on business done while it was authorised generally still applies, and it cannot take on new regulated business. Registration ended 10 December 2024.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Last known website
fruga.co.uk
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Last known phone number
07399 581188
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Last known address
20 Wenlock Road, London, Hackney, N1 7GU, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When fruga.co.uk first appeared online, and whether it can receive email
- What kind of line 07399 581188 is
- Whether N1 7GU is a shared office: 86 other firms give it
Past FCA permissions and consumer protection
- The record is closedCover you already have generally survives the cancellation: FSCS exists for firms that have failed, and the Financial Ombudsman Service can look at a complaint about a firm that has stopped trading, as long as the business was done while it was authorised. New business with this firm has no cover at all, because it is no longer permitted to carry it out.
FCA disciplinary action and complaints
No FCA disciplinary action. The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15866245 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 30 July 2024 (2 years old)
- Registered office
- 20 Swan Street, Manchester, M4 5JW, England
- Nature of business
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- Web portals (SIC 63120)
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Ross Thomas Mccarthy | Director | Jun 1997 | 30 Jul 2024 | None |
| Asaf Rozin | Director | Nov 1978 | 1 Oct 2026 | None |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
Filed accounts and finances
Net assets
−£1,859
No earlier figure to compare
Cash at bank
£16.4k
No earlier figure to compare
Employees (average)
1
No earlier figure to compare
Owed within a year
£19.6k
No earlier figure to compare
Net assets are negative: on its last balance sheet the company owed £1,859 more than it owned.
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 15866245. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Fruga’s history from the FCA register and Companies House, newest first.
2025
4 December 2025
- Asaf Rozin became a part-owner (25–50% of shares)
Companies House
2024
10 December 2024
- Stopped being an appointed representative
FCA register
30 July 2024
- Incorporated at Companies House
- Ross Thomas McCarthy became the majority owner (50–75% of shares)
Companies House
In the full report: all 7 events
- All 7 events in its history (4 shown here)
- Every director appointment and resignation: 2
Firms like Fruga
Other firms of the same type (insurance broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Fruga
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details, 1 flagged
- All 7 events in its history
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Frequently asked questions about this firm
Is Fruga Ltd FCA authorised?
Is Fruga a scam or clone?
Is my money safe with Fruga?
Who owns Fruga?
Who runs Fruga?
How long has Fruga been in business?
What do Fruga’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Report a scam to the FCA fca.org.uk