Geely Auto UK Limited

Reference number: 1050503

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Geely Auto UK Limited (FRN 1050503) is an AR of Car Benefit Car Schemes Limited (FRN 717625). When you use Geely Auto UK's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Geely Auto UK, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When geelyauto.co.uk first appeared online, and whether it can receive email
  • What kind of line 07989 850236 is, and the other firm that gives it
  • Who else gives the postcode CV7 9RF
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Car Benefit Car Schemes Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
5 September 2025 (1 year old)
Registered office
Li Close, Ansty Park, Ansty, Coventry, England, CV7 9RF, United Kingdom
Nature of business
  • Sale of new cars and light motor vehicles (SIC 45111)

Directors and company secretaries

Name Role Born Appointed Other companies
Shengliang Nan Director Sep 1975 5 Sep 2025 None
Jun Yang Director Oct 1984 5 Sep 2025 None
Xufeng Zhu Director Aug 1983 5 Sep 2025 None

In the full report: every company its directors have run

  • Confirmation that these 3 directors run no other company
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Key dates in its history

Geely Auto UK’s history from the FCA register and Companies House, newest first.

2026

5 February 2026

  • Became an appointed representative

FCA register

2025

5 September 2025

  • Incorporated at Companies House
  • Shufu Li became a part-owner (25–50% of shares)

Companies House

In the full report: all 6 events

  • All 6 events in its history (3 shown here)
  • Every director appointment and resignation: 3
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Firms connected to Geely Auto UK

Other FCA-listed firms that share a director, phone number or address with Geely Auto UK. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
share its phone number
1
share its postcode
3

In the full report: all 3 connected firms, named

  • How each is linked: the same phone number (1), the same postcode (3)
  • Who links each one: the named directors, with dates
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Firms like Geely Auto UK

Other firms of the same type (car dealer), nearest first.

In Coventry

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Geely Auto UK

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • All 6 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Geely Auto UK Limited FCA authorised?
Geely Auto UK Limited (FRN 1050503) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Geely Auto UK?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Geely Auto UK Limited (FRN 1050503) is an AR of Car Benefit Car Schemes Limited (FRN 717625). When you use Geely Auto UK's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Geely Auto UK, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Geely Auto UK’s phone number and website?
The FCA register lists the phone number 07989 850236 and the website geelyauto.co.uk for Geely Auto UK. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.
Is Geely Auto UK a scam or clone?
Geely Auto UK is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Geely Auto UK?
Protection works through Car Benefit Car Schemes Limited, the principal firm responsible for Geely Auto UK's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Geely Auto UK?
Companies House lists one person with significant control of Geely Auto UK: Mr Shufu Li (25–50% of shares).
Who runs Geely Auto UK?
Companies House lists 3 directors of Geely Auto UK: Shengliang Nan, Jun Yang and Xufeng Zhu.
How long has Geely Auto UK been in business?
The company was formed on 5 September 2025.

Sources and links

The full report on Geely Auto UK Limited

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