Genuine Capital Advisors Limited

Reference number: 988354

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Midmar Capital LLP Reference number: 519772 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Genuine Capital Advisors Limited (FRN 988354) is an AR of Midmar Capital LLP (FRN 519772). When you use Genuine Capital Advisors's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Genuine Capital Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When genuinecap.com first appeared online, and whether it can receive email
  • What kind of line 07931 404203 is
  • Who else gives the postcode RG10 0RQ
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Other names (5)

If you were contacted under any of these names, it is this firm.

  • GCV Trading name
  • GenCap Trading name
  • Genuine Capital Trading name
  • Genuine Capital Ventures Trading name
  • Genuine Capital Advisors Ltd Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Midmar Capital LLP, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
13712738
Company status
Active
Company type
Private limited company
Incorporated
29 October 2021 (4 years old)
Registered office
5 Beech Court, Hurst, Reading, RG10 0RQ, England
Nature of business
  • Management consultancy activities other than financial management (SIC 70229)

Directors and company secretaries

Name Role Born Appointed Other companies
Michael Benjamin Eisenberg Director Feb 1980 29 Oct 2021 2 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
still active
2

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 December 2025Micro-entity accountsNot audited

Total equity

−£32.5k

Down £15.4k from −£17.1k

Employees (average)

1

Same as 1

Owed within a year

£88.6k

+43% from £61.8k

Total equity is negative: on its last balance sheet the company owed £32.5k more than it owned.

Assets and liabilities

In the full report: all 4 years of accounts

  • Every year from 2022 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 13712738. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Genuine Capital Advisors’s history from the FCA register and Companies House, newest first.

Key events (4) All events (9)

2025

17 October 2025

  • Changed its registered name from "Genuine Capital Advisors Ltd"

FCA register

2022

6 December 2022

  • Became an appointed representative

FCA register

2021

29 October 2021

  • Incorporated at Companies House
  • Michael Benjamin Eisenberg took control (75–100% of shares)

Companies House

In the full report: all 9 events

  • All 9 events in its history (4 shown here)
  • Every director appointment and resignation: 1
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Firms connected to Genuine Capital Advisors

Other FCA-listed firms that share a director, phone number or address with Genuine Capital Advisors. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Genuine Capital Advisors

Other firms of the same type (investment or fund manager), nearest first.

In Reading

Atlas Merchant Capital UK LLPReadingAppointed representativePeninsula Capital Advisors LLPReadingAppointed representativeKolytics LtdReadingAppointed representativeNTM Capital LLPReadingAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Genuine Capital Advisors

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details
  • 4 years of accounts, charted
  • All 9 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Genuine Capital Advisors Limited FCA authorised?
Genuine Capital Advisors Limited (FRN 988354) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Genuine Capital Advisors?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Genuine Capital Advisors Limited (FRN 988354) is an AR of Midmar Capital LLP (FRN 519772). When you use Genuine Capital Advisors's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Genuine Capital Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Genuine Capital Advisors’ phone number and website?
The FCA register lists the phone number 07931 404203 and the website genuinecap.com for Genuine Capital Advisors. If you were given different contact details, use these to check with the firm before going any further.
Is Genuine Capital Advisors a scam or clone?
Genuine Capital Advisors is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Genuine Capital Advisors?
Protection works through Midmar Capital LLP, the principal firm responsible for Genuine Capital Advisors's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Genuine Capital Advisors?
Companies House lists one person with significant control of Genuine Capital Advisors: Mr Michael Benjamin Eisenberg (75–100% of shares).
Who runs Genuine Capital Advisors?
Companies House lists one director of Genuine Capital Advisors: Michael Benjamin Eisenberg.
How long has Genuine Capital Advisors been in business?
The company was formed on 29 October 2021.
What do Genuine Capital Advisors’ latest accounts show?
Its latest accounts, to 31 December 2025, show total equity of −£32.5k (down £15.4k from −£17.1k).
Does Genuine Capital Advisors use any other names?
It trades as GCV, GenCap, Genuine Capital and Genuine Capital Ventures. It has previously used the name Genuine Capital Advisors Ltd.

Sources and links

The full report on Genuine Capital Advisors Limited

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