Go Home Direct Trading Limited

Reference number: 671600

Instant download

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When electricradiatorsdirect.com first appeared online, and whether it can receive email
  • What kind of line 0330 822 2779 is
  • Who else gives the postcode LS23 7FR
Instant PDF download
Other names (7)

If you were contacted under any of these names, it is this firm.

  • Electric Radiators Direct Trading name
  • Heating Point Trading name
  • Infrared Heaters Direct Trading name
  • Storage Heaters Direct Trading name
  • ECO-STORES DIRECT LIMITED Former name
  • Electric Heating Warehouse Former trading name
  • Woodburning Stoves Direct Former trading name

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (1 permission)
  • Credit Broking

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
08276508
Company status
Active
Company type
Private limited company
Incorporated
1 November 2012 (13 years old)
Registered office
Unit 21 Ash Way Avenue C, Thorp Arch Trading Estate, Wetherby, West Yorkshire, LS23 7FR, England
Nature of business
  • Retail sale via mail order houses or via Internet (SIC 47910)

Directors and company secretaries

Name Role Born Appointed Other companies
Jeremy Mark Fenn Director Jan 1963 1 Apr 2016 51 other companies
Stephen William Hankinson Director Oct 1986 3 Jul 2020 4 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
51
closed down
33
went insolvent
1

In the full report: all 51 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • The one that went into liquidation or administration
  • The 4 companies these 2 directors run together
  • All 4 people who have ever been directors, with their dates
Instant PDF download

Filed accounts and finances

Year to 31 March 2025Full accountsNot audited

Net assets

£2.60m

+6.9% from £2.43m

Cash at bank

£224k

−50% from £450k

Owed within a year

£2.82m

+33% from £2.12m

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
Instant PDF download
About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 08276508. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Go Home Direct Trading’s history from the FCA register and Companies House, newest first.

Key events (11) All events (29)

2022

8 April 2022

  • Ignition Group Limited took control (75–100% of shares)
  • Jeremy Mark Fenn stopped being a part-owner
  • Paul Martin Walker stopped being a part-owner

Companies House

2016

1 November 2016

  • Go Home Direct Group PLC gave up control
  • Go Home Direct Group PLC took control (75–100% of shares)

Companies House

22 August 2016

  • Changed its registered name from "ECO-STORES DIRECT LIMITED"

FCA register

1 July 2016

  • Jeremy Mark Fenn became a part-owner (25–50% of shares)
  • Paul Martin Walker became a part-owner (25–50% of shares)

Companies House

2015

30 May 2015

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2012

1 November 2012

  • Incorporated at Companies House

Companies House

In the full report: all 29 events

  • All 29 events in its history (11 shown here)
  • Every director appointment and resignation: 6
Instant PDF download

Firms like Go Home Direct Trading

Other firms of the same type (retailer), nearest first.

In Wetherby

Buywell Interiors LimitedWetherbyAuthorised

In the Leeds (LS) postcode area

Asda Stores LimitedLeedsAuthorisedSharkninja Europe LtdLeedsAuthorisedModelsport LimitedOtleyAuthorisedHowarth Timber & Building Supplies LimitedLeedsAuthorisedBerens & Company LimitedLeedsAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Go Home Direct Trading

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 51 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 29 events in its history

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is Go Home Direct Trading Limited FCA authorised?
Yes, Go Home Direct Trading Limited (FRN 671600) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since May 2015 and works as a retailer. The FCA has placed no limits on its permissions.
What is Go Home Direct Trading’s phone number and website?
The FCA register lists the phone number 0330 822 2779 and the website electricradiatorsdirect.com for Go Home Direct Trading. If you were given different contact details, use these to check with the firm before going any further.
Is Go Home Direct Trading a scam or clone?
Go Home Direct Trading is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Go Home Direct Trading?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Go Home Direct Trading handles your money, so check the specific product before you commit. You can also refer complaints about Go Home Direct Trading to the Financial Ombudsman Service, free of charge.
Who owns Go Home Direct Trading?
Go Home Direct Trading is owned by Ignition Group Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 8 April 2022. Before that, it was controlled by Mr Jeremy Mark Fenn, Mr Paul Martin Walker and Go Home Direct Group PLC.
Who runs Go Home Direct Trading?
Companies House lists 2 directors of Go Home Direct Trading: Jeremy Mark Fenn and Stephen William Hankinson.
How long has Go Home Direct Trading been in business?
The company was formed on 1 November 2012, and has held its current FCA authorisation since May 2015.
What do Go Home Direct Trading’s latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of £2.60m (+6.9% from £2.43m) and cash at bank of £224k (−50% from £450k).
Does Go Home Direct Trading use any other names?
It trades as Electric Radiators Direct, Heating Point, Infrared Heaters Direct and Storage Heaters Direct. It has previously used 3 other names: ECO-STORES DIRECT LIMITED, Electric Heating Warehouse and Woodburning Stoves Direct.

Sources and links

The full report on Go Home Direct Trading Limited

£19.99 · Instant PDF download

Loading secure checkout…