Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts filed up to 31 December 2025
Responsible principal firm
Affirm U.K. Limited Reference number: 756087 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- GOAT GROUP HOLDINGS LIMITED (FRN 1032691) introduces customers to Affirm U.K. Limited (FRN 756087). Any regulated advice or arranging is done by the principal, not GOAT GROUP HOLDINGS.
- Example: if GOAT GROUP HOLDINGS refers you to a financial adviser, the advice should come from the principal firm, not from GOAT GROUP HOLDINGS itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
Phone number
-
Address
1 Ashley Road, Altrincham, Trafford, WA14 2DT, United Kingdom
In the full report: 3 background checks
- When goat.com first appeared online, and whether it can receive email
- What kind of line 0161 942 4700 is
- Who else gives the postcode WA14 2DT
Other names (1)
If you were contacted under any of these names, it is this firm.
- GOAT Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Affirm U.K. Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 13883004 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 31 January 2022 (4 years old)
- Registered office
- 3rd Floor 1 Ashley Road, Altrincham, Cheshire, WA14 2DT, United Kingdom
- Nature of business
-
- Agents involved in the sale of textiles, clothing, fur, footwear and leather goods (SIC 46160)
- Retail sale of clothing in specialised stores (SIC 47710)
- Retail sale of footwear in specialised stores (SIC 47721)
- Retail sale via mail order houses or via Internet (SIC 47910)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Yunah Lee | Director | Jan 1983 | 31 Jan 2022 | 1 other company |
| Edward Wenshine Lu | Director | Aug 1981 | 15 Feb 2024 | None |
| Daishin Sugano | Director | Nov 1980 | 15 Feb 2024 | None |
| OAKWOOD CORPORATE SECRETARY LIMITED | Corporate secretary | Not published | 26 May 2023 | – |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£89.7k
−49% from £177k
Cash at bank
£175k
−70% from £577k
Employees (average)
17
−43% from 30
Owed within a year
£903k
+20% from £755k
The accounts for the year to 31 December 2025 do not tag profit before tax in a form that can be read automatically, so it is not shown. The last tagged figure is £243k, for the year to 31 December 2023.
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 13883004. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Goat Group Holdings’s history from the FCA register and Companies House, newest first.
2025
16 May 2025
- Became an introducer appointed representative
FCA register
2024
15 February 2024
- Yunah Lee no longer has significant control
Companies House
2022
1 February 2022
- 1661, Inc. gave up control
- 1661, Inc. took control (75–100% of shares)
Companies House
31 January 2022
- Incorporated at Companies House
- Yunah Lee gained significant control
Companies House
In the full report: all 10 events
- All 10 events in its history (6 shown here)
- Every director appointment and resignation: 3
Firms like Goat Group Holdings
Other firms of the same type (retailer), nearest first.
In Altrincham
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Goat Group Holdings
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- All 10 events in its history
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is Goat Group Holdings Limited FCA authorised?
What does introducer appointed representative mean for Goat Group Holdings?
What is Goat Group Holdings’ phone number and website?
Is Goat Group Holdings a scam or clone?
Is my money safe with Goat Group Holdings?
Who owns Goat Group Holdings?
Who runs Goat Group Holdings?
How long has Goat Group Holdings been in business?
What do Goat Group Holdings’ latest accounts show?
Does Goat Group Holdings use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk