Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 3 years
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 31 December 2025
Responsible principal firm
Infinity Asset Management LLP Reference number: 464315 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Great Yellow Ltd (FRN 1002518) is an AR of Infinity Asset Management LLP (FRN 464315). When you use Great Yellow's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Great Yellow, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Jellicoe Building, 5 Beaconsfield Street, London, Camden, N1C 4EW, United Kingdom
In the full report: 2 background checks
- What kind of line 07734 919790 is
- Who else gives the postcode N1C 4EW
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Infinity Asset Management LLP, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14839098 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 2 May 2023 (3 years old)
- Registered office
- 18 Ferry Road, London, Greater London, SW13 9PR, England
- Nature of business
-
- Environmental consulting activities (SIC 74901)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Edward John Richard Dick | Director | Mar 1989 | 2 May 2023 | 1 other company |
| Angus Donald Chilvers | Director | Apr 1966 | 27 Nov 2023 | 29 other companies |
| Peter St John Worth | Director | Jan 1952 | 27 Nov 2023 | 5 other companies |
| Kirsty Ann-Marie Wilman | Director | May 1980 | 30 Jan 2026 | 131 other companies |
| James Jonathan Squires | Director | Sep 1985 | 12 Feb 2026 | 5 other companies |
Other companies run by these 5 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 170
- closed down
- 84
- is FCA-registered
- 1
In the full report: all 170 companies, named
- What each company does, and whether it is still trading
- Which of these 5 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- The 1 company these 5 directors run together
- All 6 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£171k
−71% from £580k
Cash at bank
£919k
+16% from £793k
Employees (average)
20
+300% from 5
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14839098. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Great Yellow’s history from the FCA register and Companies House, newest first.
2023
27 September 2023
- Became an appointed representative
FCA register
2 May 2023
- Incorporated at Companies House
- Edward John Richard Dick became a part-owner (25–50% of shares)
Companies House
In the full report: all 10 events
- All 10 events in its history (3 shown here)
- Every director appointment and resignation: 7
Firms connected to Great Yellow
Other FCA-listed firms that share a director, phone number or address with Great Yellow. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share a director
- 1
In the full report: the connected firm, named
- How it is linked: shared directors (1)
- Who links it to this firm: the named directors, with dates
Firms like Great Yellow
Other firms of the same type (investment or fund manager), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Great Yellow
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 170 other companies its directors have run, named
- 2 background checks on its contact details
- All 10 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk