Greenfords Limited

Reference number: 423946

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Bspoke Lifestyle Ltd Reference number: 820727 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Greenfords Limited (FRN 423946) introduces customers to Bspoke Lifestyle Ltd (FRN 820727). Any regulated advice or arranging is done by the principal, not Greenfords.
  • Example: if Greenfords refers you to a financial adviser, the advice should come from the principal firm, not from Greenfords itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When greenfords.co.uk first appeared online, and whether it can receive email
  • What kind of line 0118 932 8328 is
  • Who else gives the postcode RG27 0PY
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Other names (6)

If you were contacted under any of these names, it is this firm.

  • Blackbushe Park Trading name
  • Ferndale Park Trading name
  • Merrywood Park Trading name
  • Greenfords Ltd Former name
  • Cavendish Park Former trading name
  • Greenfords Park Homes Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Bspoke Lifestyle Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
00395045
Company status
Active
Company type
Private limited company
Incorporated
27 April 1945 (81 years old)
Registered office
Brickhouse Hill, Fleet Road Eversley, Hook, Hampshire, RG27 0PY
Nature of business
  • Other accommodation (SIC 55900)
  • Other letting and operating of own or leased real estate (SIC 68209)

Directors and company secretaries

Name Role Born Appointed Other companies
Russell Peter Hammond Director Jul 1981 29 Apr 2009 None
Julie Marie Wotton Director Jun 1977 1 Jan 2019 None
Catherine Elizabeth Hammond Director Apr 1982 1 Sep 2022 None
Michael Arthur Woolfson Director Oct 1950 Not published 1 other company
Ruth Mary Woolfson Secretary Not published 1 Sep 2022 –

Other companies run by these 4 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 4 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 6 people who have ever been directors, with their dates
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Key dates in its history

Greenfords’s history from the FCA register and Companies House, newest first.

Key events (6) All events (19)

2025

4 November 2025

  • Catherine Elizabeth Hammond took control (75–100% of shares)

Companies House

18 February 2025

  • Changed its registered name from "Greenfords Ltd"

FCA register

2017

1 January 2017

  • Michael Arthur Woolfson took control (75–100% of shares)

Companies House

2016

1 July 2016

  • Ruth Mary Woolfson took control (75–100% of shares)

Companies House

2005

20 January 2005

  • Became an introducer appointed representative

FCA register

1945

27 April 1945

  • Incorporated at Companies House

Companies House

In the full report: all 19 events

  • All 19 events in its history (6 shown here)
  • Every director appointment and resignation: 6
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Firms like Greenfords

Other firms of the same type (insurance broker), nearest first.

In Hook

Merit Mortgages LtdHookAppointed representativeElanco UK Ah LimitedHookAppointed representative

In the Reading (RG) postcode area

ACT Health LTDReadingAppointed representativeCora CorriganHenley-on-thamesAppointed representative0507 Management LimitedReadingAppointed representativeBerkshire Mortgage Solutions LtdWokinghamAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Greenfords

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details
  • All 19 events in its history

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Frequently asked questions about this firm

Is Greenfords Limited FCA authorised?
Greenfords Limited (FRN 423946) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Greenfords?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Greenfords Limited (FRN 423946) introduces customers to Bspoke Lifestyle Ltd (FRN 820727). Any regulated advice or arranging is done by the principal, not Greenfords. Example: if Greenfords refers you to a financial adviser, the advice should come from the principal firm, not from Greenfords itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Greenfords’ phone number and website?
The FCA register lists the phone number 0118 932 8328 and the website greenfords.co.uk for Greenfords. If you were given different contact details, use these to check with the firm before going any further.
Is Greenfords a scam or clone?
Greenfords is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Greenfords?
Protection works through Bspoke Lifestyle Ltd, the principal firm responsible for Greenfords's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Greenfords?
Companies House lists 3 people with significant control of Greenfords: Catherine Elizabeth Hammond (75–100% of shares), Michael Arthur Woolfson (75–100% of shares) and Ruth Mary Woolfson (75–100% of shares).
Who runs Greenfords?
Companies House lists 4 directors of Greenfords: Russell Peter Hammond, Julie Marie Wotton, Catherine Elizabeth Hammond and Michael Arthur Woolfson.
How long has Greenfords been in business?
The company was formed on 27 April 1945.
Does Greenfords use any other names?
It trades as Blackbushe Park, Ferndale Park and Merrywood Park. It has previously used 3 other names: Greenfords Ltd, Cavendish Park and Greenfords Park Homes.

Sources and links

The full report on Greenfords Limited

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