Grove & Dean Limited: FCA regulated?

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Authorised for 21 years
Your funds are protected by FSCS
No FCA actions
Active company since 1974

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

performancedirect.co.uk (opens in a new tab)
Phone number

01708 436800
Address

7 Station Lane, Hornchurch, Essex, RM12 6JL, United Kingdom

In the full report: 3 background checks

When performancedirect.co.uk first appeared online, and whether it can receive email
What kind of line 01708 436800 is
Who else gives the postcode RM12 6JL

Other names (23)

If you were contacted under any of these names, it is this firm.

Grove & Dean Insurance Brokers Trading name: A name it trades under now.
Grove & Dean Private Clients Trading name: A name it trades under now.
it's Compare Insurance Services Trading name: A name it trades under now.
Motor Vision Insurance Services Trading name: A name it trades under now.
Performance Direct Trading name: A name it trades under now.
Performance Direct for Business Trading name: A name it trades under now.
Peter Best Insurance Services Trading name: A name it trades under now.
Tollgate Private Clients Trading name: A name it trades under now.
Fensa Business Insurance Services Former trading name: A name it used to trade under.
GGFi (Corporate Division) Former trading name: A name it used to trade under.
GGFi Insurance Broking Service Former trading name: A name it used to trade under.
Grove & Dean Corporate Insurance Former trading name: A name it used to trade under.
Grove & Dean for Business Former trading name: A name it used to trade under.
Grove & Dean Motorsport Former trading name: A name it used to trade under.
Horsebox Insurance Services Former trading name: A name it used to trade under.
InstallSure Corporate Division Former trading name: A name it used to trade under.
Its Campervan Insurance Services Former trading name: A name it used to trade under.
it's Classic Car Insurance Services Former trading name: A name it used to trade under.
It’s Horsebox Insurance Services Former trading name: A name it used to trade under.
it's Motorhome Insurance Services Former trading name: A name it used to trade under.
it's Quad Bike Insurance Services Former trading name: A name it used to trade under.
Performance Direct Prime Former trading name: A name it used to trade under.
Performance Direct Silver Former trading name: A name it used to trade under.

FCA permissions and consumer protection

Hold or safeguard your money · Manage or trade investments FSCS may apply
Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
Give regulated advice FSCS may apply
A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
Sell or arrange insurance FSCS may apply
Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
Lend or arrange credit No FSCS cover
Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Show FCA detail (6 permissions)

Advising on investments (except on Pension Transfers and Pension Opt Outs)
Arranging (bringing about) deals in investments
Assisting in the administration and performance of a contract of insurance
Credit Broking
Dealing in investments as agent
Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 01167043 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 17 April 1974 (52 years old)
Registered office: 7 Station Lane, Hornchurch, Essex, RM12 6JL, England
Nature of business: Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Damian Paul Collett	Director	Mar 1970	1 Apr 1997	11 other companies
Matthew Paul Collett	Director	Sep 1974	1 Aug 2017	4 other companies
Richard Ernest Brewster	Director	Dec 1946	1 Aug 2017	5 other companies
Gordon Robert Pratt	Director	Sep 1959	1 Aug 2017	11 other companies
Hannah Louise Thomson	Director	Sep 1972	1 Aug 2017	3 other companies
Michael Stuart Lawrence	Director	Dec 1971	29 Oct 2024	2 other companies
Tracy Louise Darkins	Director	Mar 1976	9 Oct 2025	1 other company

Other companies run by these 7 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 19
closed down: 3
are FCA-registered: 2

In the full report: all 19 companies, named

What each company does, and whether it is still trading
Which of these 7 directors sit on each board, and since when
Any that went into liquidation or administration
The 2 on the FCA register
The 8 companies these 7 directors run together
All 10 people who have ever been directors, with their dates

Key dates in its history

Grove & Dean’s history from the FCA register and Companies House, newest first.

Key events (5) All events (57)

2016

6 April 2016

Grove & Dean (Holdings) Ltd took control (75–100% of shares)

Companies House

2013

1 April 2013

Regulated by the FCA from this date

FCA register

2004

31 October 2004

Regulated by the Financial Services Authority from this date
Became authorised by the FCA

FCA register

1974

17 April 1974

Incorporated at Companies House

Companies House

In the full report: all 57 events

All 57 events in its history (5 shown here)
Every director appointment and resignation: 11

Firms connected to Grove & Dean

Other FCA-listed firms that share a director, phone number or address with Grove & Dean. A link shows who the firm is tied to, not whether either can be trusted.

connected firms: 6
share a director: 2
share its postcode: 5

In the full report: all 6 connected firms, named

How each is linked: shared directors (2), the same postcode (5)
Who links each one: the named directors, with dates

Firms like Grove & Dean

Other firms of the same type (insurance broker), nearest first.

In Hornchurch

Deninsure LimitedHornchurchAuthorised Incorporated Insurance Group LimitedHornchurchAuthorised Lloyd & Larke LimitedHornchurchAuthorised Peter Best Insurance Services LimitedHornchurchAuthorised Sanus Shield LtdHornchurchAppointed representative Westlee Services LtdHornchurchAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Grove & Dean

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

19 other companies its directors have run, named
3 background checks on its contact details
All 57 events in its history
6 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Grove & Dean Limited FCA authorised?

Yes, Grove & Dean Limited (FRN 307002) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since October 2004 and works as an insurance broker. The FCA has placed no limits on its permissions.

What is Grove & Dean’s phone number and website?

The FCA register lists the phone number 01708 436800 and the website performancedirect.co.uk for Grove & Dean. If you were given different contact details, use these to check with the firm before going any further.

Is Grove & Dean a scam or clone?

Grove & Dean is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Grove & Dean?

It is permitted to hold and control client money, which it must keep separate from its own. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Grove & Dean to the Financial Ombudsman Service, free of charge.

Who owns Grove & Dean?

Grove & Dean is owned by Grove & Dean (Holdings) Ltd, which holds 75–100% of shares and 75–100% of votes, since 6 April 2016.

Who runs Grove & Dean?

Companies House lists 7 directors of Grove & Dean: Damian Paul Collett, Matthew Paul Collett, Richard Ernest Brewster, Gordon Robert Pratt, Hannah Louise Thomson, Michael Stuart Lawrence and 1 more.

How long has Grove & Dean been in business?

The company was formed on 17 April 1974, and has held its current FCA authorisation since October 2004.

Does Grove & Dean use any other names?

It trades as Grove & Dean Insurance Brokers, Grove & Dean Private Clients, it's Compare Insurance Services, Motor Vision Insurance Services and Performance Direct, and 3 more names. It has previously used 15 other names, including Fensa Business Insurance Services, GGFi (Corporate Division) and GGFi Insurance Broking Service.