Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2020
- Accounts filed up to 31 October 2025
Responsible principal firm
PHOENIX FINANCIAL CONSULTANTS LIMITED Reference number: 539195 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Gutter Kingz Staffs Ltd (FRN 1054821) introduces customers to PHOENIX FINANCIAL CONSULTANTS LIMITED (FRN 539195). Any regulated advice or arranging is done by the principal, not Gutter Kingz Staffs.
- Example: if Gutter Kingz Staffs refers you to a financial adviser, the advice should come from the principal firm, not from Gutter Kingz Staffs itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
-
Address
Barclays Bank Plc, 45 High Street, Stone, Staffordshire, ST15 8AQ, United Kingdom
In the full report: 3 background checks
- When gutter-kingz.co.uk first appeared online, and whether it can receive email
- What kind of line 07747 370017 is
- Who else gives the postcode ST15 8AQ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Phoenix Financial Consultants Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 12923638 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 2 October 2020 (6 years old)
- Registered office
- Dunston Farm, Dunston, Stafford, Staffordshire, ST18 9AB, United Kingdom
- Nature of business
-
- Other cleaning services (SIC 81299)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Danny Rough | Director | Jan 1987 | 23 Nov 2021 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- All 2 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£1,100
−3.6% from £1,141
Employees (average)
1
Same as 1
Owed within a year
£34.5k
−2% from £35.2k
Assets and liabilities
In the full report: all 5 years of accounts
- Every year from 2021 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 12923638. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Gutter Kingz Staffs’s history from the FCA register and Companies House, newest first.
2026
15 April 2026
- Became an introducer appointed representative
FCA register
12 January 2026
- Tony Coleman became a part-owner (25–50% of shares)
Companies House
2023
3 March 2023
- Danny Rough became a part-owner (25–50% of shares)
- Jordan Rheanne Aldridge stopped being a part-owner
Companies House
2020
2 October 2020
- Incorporated at Companies House
- Jordan Rheanne Aldridge became a part-owner (25–50% of shares)
Companies House
In the full report: all 9 events
- All 9 events in its history (6 shown here)
- Every director appointment and resignation: 3
Firms like Gutter Kingz Staffs
Other firms of the same type (mortgage adviser or broker), nearest first.
In Stone
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Gutter Kingz Staffs
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- 5 years of accounts, charted
- All 9 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk