Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
Responsible principal firm
TRADEHELP LTD Reference number: 697812 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Heart of Worcester Heating LTD (FRN 1059411) introduces customers to TRADEHELP LTD (FRN 697812). Any regulated advice or arranging is done by the principal, not Heart of Worcester Heating.
- Example: if Heart of Worcester Heating refers you to a financial adviser, the advice should come from the principal firm, not from Heart of Worcester Heating itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
5 Wheelwright Close, Bromsgrove, Worcestershire, B60 3PD, United Kingdom
In the full report: 3 background checks
- When howheating.co.uk first appeared online, and whether it can receive email
- What kind of line 07919 883739 is
- Who else gives the postcode B60 3PD
Other names (1)
If you were contacted under any of these names, it is this firm.
- HOW Heating Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Tradehelp Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16377223 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 9 April 2025 (1 year old)
- Registered office
- 5 Wheelwright Close, Bromsgrove, B60 3PD, England
- Nature of business
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- Plumbing, heat and air-conditioning installation (SIC 43220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Paul Bennett | Director | May 1976 | 9 Apr 2025 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Heart of Worcester Heating’s history from the FCA register and Companies House, newest first.
2026
3 July 2026
- Became an introducer appointed representative
- Began trading as "HOW Heating"
FCA register
2025
9 April 2025
- Incorporated at Companies House
- Paul Bennett took control (75–100% of shares)
- Paul Bennett appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Heart of Worcester Heating
Other firms of the same type (home improvement or trades), nearest first.
In Bromsgrove
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Heart of Worcester Heating
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- All 5 events in its history
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Frequently asked questions about this firm
Is Heart of Worcester Heating LTD FCA authorised?
What does introducer appointed representative mean for Heart of Worcester Heating?
What is Heart of Worcester Heating’s phone number and website?
Is Heart of Worcester Heating a scam or clone?
Is my money safe with Heart of Worcester Heating?
Who owns Heart of Worcester Heating?
Who runs Heart of Worcester Heating?
How long has Heart of Worcester Heating been in business?
Does Heart of Worcester Heating use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk