Heartbeat FS Group Limited

Reference number: 1020677

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

TMG Direct Limited Reference number: 786245 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Heartbeat FS Group Limited (FRN 1020677) is an AR of TMG Direct Limited (FRN 786245). When you use Heartbeat FS Group's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Heartbeat FS Group, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07590 541453

  • Address

    185 Hermitage Road, London, Haringey, N4 1NW, United Kingdom

In the full report: 2 background checks

  • What kind of line 07590 541453 is
  • Who else gives the postcode N4 1NW
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through TMG Direct Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
15274026
Company status
Active
Company type
Private limited company
Incorporated
10 November 2023 (2 years old)
Registered office
185 Hermitage Road Haringey, London, London, N4 1NW, Wales
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Directors and company secretaries

Name Role Born Appointed Other companies
Asiye Aydin Director Jan 1981 10 Nov 2023 1 other company
Kemal Radoncic Director Jan 1977 11 Sep 2024 None

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

7 months to 30 June 2026Micro-entity accountsNot audited

Net assets

−£6,611

Down £226 from −£6,385

Employees (average)

0

Same as 0

Owed within a year

£0

−100% from £6,788

Net assets are negative: on its last balance sheet the company owed £6,611 more than it owned.

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 15274026. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Heartbeat FS Group’s history from the FCA register and Companies House, newest first.

2024

13 November 2024

  • Became an appointed representative

FCA register

11 September 2024

  • Kemal Radoncic appointed as a director

Companies House

2023

10 November 2023

  • Incorporated at Companies House
  • Asiye Aydin took control (75–100% of shares)
  • Asiye Aydin appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Heartbeat FS Group

Other firms of the same type (mortgage adviser or broker), nearest first.

In London

Purplebricks Mortgages LimitedLondonAppointed representativeDavid RounsfellLondonAppointed representativeEma Private Finance LimitedLondonAppointed representativeHarris ZubairLondonAppointed representativeHeather MaCaskillLondonAppointed representativeLawrence BolarinwaLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Heartbeat FS Group

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 2 background checks on its contact details
  • All 5 events in its history

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Frequently asked questions about this firm

Is Heartbeat FS Group Limited FCA authorised?
Heartbeat FS Group Limited (FRN 1020677) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Heartbeat FS Group?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Heartbeat FS Group Limited (FRN 1020677) is an AR of TMG Direct Limited (FRN 786245). When you use Heartbeat FS Group's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Heartbeat FS Group, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Heartbeat FS Group’s phone number?
The FCA register lists the phone number 07590 541453 for Heartbeat FS Group. If you were given different contact details, use these to check with the firm before going any further.
Is Heartbeat FS Group a scam or clone?
Heartbeat FS Group is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Heartbeat FS Group?
Protection works through TMG Direct Limited, the principal firm responsible for Heartbeat FS Group's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Heartbeat FS Group?
Companies House lists one person with significant control of Heartbeat FS Group: Mrs Asiye Aydin (75–100% of shares).
Who runs Heartbeat FS Group?
Companies House lists 2 directors of Heartbeat FS Group: Asiye Aydin and Kemal Radoncic.
How long has Heartbeat FS Group been in business?
The company was formed on 10 November 2023.
What do Heartbeat FS Group’s latest accounts show?
Its latest accounts, to 30 June 2026, show net assets of −£6,611 (down £226 from −£6,385).

Sources and links

The full report on Heartbeat FS Group Limited

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