Heatfire Ltd

Reference number: 1052614

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

TRADEHELP LTD Reference number: 697812 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Heatfire Ltd (FRN 1052614) introduces customers to TRADEHELP LTD (FRN 697812). Any regulated advice or arranging is done by the principal, not Heatfire.
  • Example: if Heatfire refers you to a financial adviser, the advice should come from the principal firm, not from Heatfire itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When heatfire.co.uk first appeared online, and whether it can receive email
  • What kind of line 01902 239130 is
  • Who else gives the postcode WV12 4JQ
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Tradehelp Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
13283985
Company status
Active
Company type
Private limited company
Incorporated
22 March 2021 (5 years old)
Registered office
24 High Road, Willenhall, WV12 4JQ, England
Nature of business
  • Plumbing, heat and air-conditioning installation (SIC 43220)

Directors and company secretaries

Name Role Born Appointed Other companies
Martin Paul Cherry Director Jan 1984 22 Mar 2021 1 other company
Sarah Elizabeth Cherry Director Sep 1981 20 Mar 2026 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
closed down
2

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 March 2026Micro-entity accountsNot audited

Net assets

£38.9k

−33% from £58.4k

Employees (average)

3

+200% from 1

Owed within a year

£27.9k

+17% from £23.9k

Assets and liabilities

In the full report: all 5 years of accounts

  • Every year from 2022 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 13283985. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Heatfire’s history from the FCA register and Companies House, newest first.

2026

20 March 2026

  • Sarah Elizabeth Cherry appointed as a director

Companies House

5 March 2026

  • Became an introducer appointed representative

FCA register

2025

11 September 2025

  • Sarah Elizabeth Cherry became a part-owner (25–50% of shares)

Companies House

2024

31 March 2024

  • Sarah Elizabeth Cherry stopped being a part-owner

Companies House

2021

22 March 2021

  • Incorporated at Companies House
  • Martin Paul Cherry became a part-owner (25–50% of shares)
  • Sarah Elizabeth Cherry became a part-owner (25–50% of shares)
  • Martin Paul Cherry appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Heatfire

Other firms of the same type (home improvement or trades), nearest first.

In Willenhall

1st Time Fix Gas, Plumbing & Heating LtdWillenhallAppointed representativeAP Plumbing and Gas LimitedWillenhallAppointed representativeWednesfield Trade Windows & Doors LimitedWillenhallAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Heatfire

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details
  • 5 years of accounts, charted
  • All 8 events in its history

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Frequently asked questions about this firm

Is Heatfire Ltd FCA authorised?
Heatfire Ltd (FRN 1052614) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Heatfire?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Heatfire Ltd (FRN 1052614) introduces customers to TRADEHELP LTD (FRN 697812). Any regulated advice or arranging is done by the principal, not Heatfire. Example: if Heatfire refers you to a financial adviser, the advice should come from the principal firm, not from Heatfire itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Heatfire’s phone number and website?
The FCA register lists the phone number 01902 239130 and the website heatfire.co.uk for Heatfire. If you were given different contact details, use these to check with the firm before going any further.
Is Heatfire a scam or clone?
Heatfire is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Heatfire?
Protection works through Tradehelp Ltd, the principal firm responsible for Heatfire's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Heatfire?
Companies House lists 2 people with significant control of Heatfire: Mr Martin Paul Cherry (25–50% of shares) and Mrs Sarah Elizabeth Cherry (25–50% of shares).
Who runs Heatfire?
Companies House lists 2 directors of Heatfire: Martin Paul Cherry and Sarah Elizabeth Cherry.
How long has Heatfire been in business?
The company was formed on 22 March 2021.
What do Heatfire’s latest accounts show?
Its latest accounts, to 31 March 2026, show net assets of £38.9k (−33% from £58.4k).

Sources and links

The full report on Heatfire Ltd

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