Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 8 years
- Protected through the principal
- No FCA actions
- Active company since 2017
- Accounts filed up to 31 December 2025
Responsible principal firm
HL Partnership Limited Reference number: 303397 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- HLSA Financial Services Ltd (FRN 798324) is an AR of HL Partnership Limited (FRN 303397). When you use HLSA Financial Services's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from HLSA Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Grove House, Lutyens Close, Basingstoke, Hampshire, RG24 8AG, United Kingdom
In the full report: 2 background checks
- What kind of line 07788 770800 is
- Who else gives the postcode RG24 8AG
Other names (3)
If you were contacted under any of these names, it is this firm.
- HLSA Life Insurance Former trading name: A name it used to trade under.
- HLSA Life Services Former trading name: A name it used to trade under.
- Limited Company Mortgage Advice Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through HL Partnership Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11102241 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 7 December 2017 (8 years old)
- Registered office
- Grove House Lutyens Close, Lychpit, Basingstoke, RG24 8AG, England
- Nature of business
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- Activities of mortgage finance companies (SIC 64922)
- Life insurance (SIC 65110)
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Zakia Khalid | Director | Aug 1983 | 7 Dec 2017 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- All 2 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£16.3k
+15% from £14.2k
Employees (average)
0
Same as 0
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 11102241. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
HLSA Financial Services’s history from the FCA register and Companies House, newest first.
2024
10 July 2024
- Zakia Khalid took control (75–100% of shares)
Companies House
2018
10 January 2018
- Became an appointed representative
FCA register
2017
7 December 2017
- Incorporated at Companies House
Companies House
In the full report: all 12 events
- All 12 events in its history (3 shown here)
- Every director appointment and resignation: 3
Firms connected to HLSA Financial Services
Other FCA-listed firms that share a director, phone number or address with HLSA Financial Services. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 3
- share its postcode
- 3
In the full report: all 3 connected firms, named
- How each is linked: the same postcode (3)
- Who links each one: the named directors, with dates
Firms like HLSA Financial Services
Other firms of the same type (insurance broker), nearest first.
In Basingstoke
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on HLSA Financial Services
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details
- 6 years of accounts, charted
- All 12 events in its history
- 3 connected firms, named, and who links them
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Frequently asked questions about this firm
Is HLSA Financial Services Ltd FCA authorised?
What does appointed representative mean for HLSA Financial Services?
What is HLSA Financial Services’ phone number?
Is HLSA Financial Services a scam or clone?
Is my money safe with HLSA Financial Services?
Who owns HLSA Financial Services?
Who runs HLSA Financial Services?
How long has HLSA Financial Services been in business?
What do HLSA Financial Services’ latest accounts show?
Does HLSA Financial Services use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk