Home Response Direct Ltd
Reference number: 1061170
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2020
- Accounts filed up to 31 January 2022
- On its latest accounts it owed £50.1k more than it owned
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- HOME RESPONSE DIRECT LTD (FRN 1061170) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not HOME RESPONSE DIRECT.
- Example: if HOME RESPONSE DIRECT refers you to a financial adviser, the advice should come from the principal firm, not from HOME RESPONSE DIRECT itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Cantium House, Railway Approach, Wallington, SM6 0DZ, United Kingdom
In the full report: 3 background checks
- When homeresponsedirect.co.uk first appeared online, and whether it can receive email
- What kind of line 07534 141155 is
- Who else gives the postcode SM6 0DZ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 12387548 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 6 January 2020 (6 years old)
- Registered office
- 71-75 Shelton Street, London, Greater London, WC2H 9JQ, United Kingdom
- Nature of business
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- Electrical installation (SIC 43210)
- Plumbing, heat and air-conditioning installation (SIC 43220)
- Glazing (SIC 43342)
- Disinfecting and exterminating services (SIC 81291)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Lipon Ali | Director | Nov 1981 | 6 Jan 2020 | 3 other companies |
| Lipon Ali | Secretary | Not published | 6 Jan 2020 | – |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 3
- closed down
- 2
- still active
- 1
In the full report: all 3 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
−£50.1k
−320% from £22.8k
Employees (average)
2
Up 2 from 0
Owed within a year
£4,112
No earlier figure to compare
Net assets are negative: on its last balance sheet the company owed £50.1k more than it owned.
Net assets
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 12387548. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Home Response Direct’s history from the FCA register and Companies House, newest first.
2026
3 August 2026
- Became an introducer appointed representative
FCA register
2020
6 January 2020
- Incorporated at Companies House
- Lipon Ali took control (75–100% of shares)
- Lipon Ali appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Home Response Direct
Other firms of the same type (home improvement or trades), nearest first.
In Wallington
In the Sutton (SM) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Home Response Direct
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 3 other companies its directors have run, named
- 3 background checks on its contact details
- All 4 events in its history
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Frequently asked questions about this firm
Is Home Response Direct Ltd FCA authorised?
What does introducer appointed representative mean for Home Response Direct?
What is Home Response Direct’s phone number and website?
Is Home Response Direct a scam or clone?
Is my money safe with Home Response Direct?
Who owns Home Response Direct?
Who runs Home Response Direct?
How long has Home Response Direct been in business?
What do Home Response Direct’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk