Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2024
- Accounts filed up to 31 May 2026
Responsible principal firm
Honesty Aesthetics Limited Reference number: 947817 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Honesty Dental Ltd (FRN 1053347) is an AR of Honesty Aesthetics Limited (FRN 947817). When you use Honesty Dental's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Honesty Dental, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Chester House, Lloyd Drive, Ellesmere Port, Cheshire West And Chester, CH65 9HQ, United Kingdom
In the full report: 2 background checks
- What kind of line 01274 270579 is, and the other firm that gives it
- Who else gives the postcode CH65 9HQ
Other names (1)
If you were contacted under any of these names, it is this firm.
- Honesty at The Oaks Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Honesty Aesthetics Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15725817 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 17 May 2024 (2 years old)
- Registered office
- Chester House Lloyd Drive, Cheshire Oaks Business Park, Ellesmere Port, Cheshire, CH65 9HQ, United Kingdom
- Nature of business
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- Dental practice activities (SIC 86230)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Stephen Mark Denny (Dr) | Director | Nov 1986 | 17 May 2024 | None |
| Gary Lunt | Director | Jun 1991 | 17 May 2024 | None |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
Filed accounts and finances
Net assets
£308k
+106% from £149k
Cash at bank
£69.2k
Up £69.2k from £80
Owed within a year
£220k
+109% from £105k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 15725817. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Honesty Dental’s history from the FCA register and Companies House, newest first.
2026
9 April 2026
- Became an appointed representative
FCA register
2024
17 May 2024
- Incorporated at Companies House
- Sophie Elizabeth Denny became a part-owner (25–50% of shares)
- Stephen Mark Denny became a part-owner (25–50% of shares)
Companies House
In the full report: all 7 events
- All 7 events in its history (4 shown here)
- Every director appointment and resignation: 2
Firms connected to Honesty Dental
Other FCA-listed firms that share a director, phone number or address with Honesty Dental. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- share its phone number
- 1
- share its postcode
- 4
In the full report: all 5 connected firms, named
- How each is linked: the same phone number (1), the same postcode (4)
- Who links each one: the named directors, with dates
Firms like Honesty Dental
Other firms of the same type (dental or medical practice), nearest first.
In Ellesmere Port
In the Chester (CH) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Honesty Dental
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- All 7 events in its history
- 5 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Honesty Dental Ltd FCA authorised?
What does appointed representative mean for Honesty Dental?
What is Honesty Dental’s phone number?
Is Honesty Dental a scam or clone?
Is my money safe with Honesty Dental?
Who owns Honesty Dental?
Who runs Honesty Dental?
How long has Honesty Dental been in business?
What do Honesty Dental’s latest accounts show?
Does Honesty Dental use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk