Honey Financial Solutions LTD

Reference number: 1015992

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

TMG Direct Limited Reference number: 786245 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Honey Financial Solutions LTD (FRN 1015992) is an AR of TMG Direct Limited (FRN 786245). When you use Honey Financial Solutions's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Honey Financial Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07739 338998

  • Address

    2 Park Road, Wath-Upon-Dearne, Rotherham, Rotherham, S63 7LD, United Kingdom

In the full report: 2 background checks

  • What kind of line 07739 338998 is
  • Who else gives the postcode S63 7LD
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through TMG Direct Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
15771371
Company status
Active
Company type
Private limited company
Incorporated
11 June 2024 (2 years old)
Registered office
2 Park Road, Wath-Upon-Dearne, Rotherham, S63 7LD, United Kingdom
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Victoria Probert Director Oct 1974 11 Jun 2024 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Filed accounts and finances

10 months to 31 March 2025Micro-entity accountsNot audited

Net assets

£148

No earlier figure to compare

Employees (average)

1

No earlier figure to compare

Owed within a year

£4,147

No earlier figure to compare

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 15771371. Figures are exactly as filed; nothing is estimated.

Key dates in its history

Honey Financial Solutions’s history from the FCA register and Companies House, newest first.

2024

15 July 2024

  • Became an appointed representative

FCA register

11 June 2024

  • Incorporated at Companies House
  • Victoria Probert took control (75–100% of shares)
  • Victoria Probert appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Honey Financial Solutions

Other firms of the same type (mortgage adviser or broker), nearest first.

In Rotherham

Aaron HaycockRotherhamAppointed representativeABC Mortgage SolutionsRotherhamAppointed representativeAbode Mortgage Services LimitedRotherhamAppointed representativeAccess Money (Group) LimitedRotherhamAppointed representativeAdam SheldonRotherhamAppointed representativeBlush Financial LimitedRotherhamAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Honey Financial Solutions

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • All 4 events in its history

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Frequently asked questions about this firm

Is Honey Financial Solutions LTD FCA authorised?
Honey Financial Solutions LTD (FRN 1015992) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Honey Financial Solutions?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Honey Financial Solutions LTD (FRN 1015992) is an AR of TMG Direct Limited (FRN 786245). When you use Honey Financial Solutions's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Honey Financial Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Honey Financial Solutions’ phone number?
The FCA register lists the phone number 07739 338998 for Honey Financial Solutions. If you were given different contact details, use these to check with the firm before going any further.
Is Honey Financial Solutions a scam or clone?
Honey Financial Solutions is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Honey Financial Solutions?
Protection works through TMG Direct Limited, the principal firm responsible for Honey Financial Solutions's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Honey Financial Solutions?
Companies House lists one person with significant control of Honey Financial Solutions: Mrs Victoria Probert (75–100% of shares).
Who runs Honey Financial Solutions?
Companies House lists one director of Honey Financial Solutions: Victoria Probert.
How long has Honey Financial Solutions been in business?
The company was formed on 11 June 2024.
What do Honey Financial Solutions’ latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of £148 (no earlier figure to compare).

Sources and links

The full report on Honey Financial Solutions LTD

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