Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 2 years
- Protected through the principal
- No FCA actions
- Active company since 2020
- Accounts filed up to 30 November 2025
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Iceni Roofing Limited (FRN 1017602) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Iceni Roofing.
- Example: if Iceni Roofing refers you to a financial adviser, the advice should come from the principal firm, not from Iceni Roofing itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Unit 8, Breckland Business Park, Norwich Road, Thetford, Norfolk, IP25 6UP, United Kingdom
In the full report: 2 background checks
- What kind of line 01953 438448 is
- Who else gives the postcode IP25 6UP
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 13031051 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 19 November 2020 (5 years old)
- Registered office
- 24 Market Place, Swaffham, Norfolk, PE37 7QH, England
- Nature of business
-
- Roofing activities (SIC 43910)
- Wholesale of wood, construction materials and sanitary equipment (SIC 46730)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Fiona Mitchell | Director | Jul 1980 | 19 Nov 2020 | 2 other companies |
| Jack Stephen Wright | Director | Mar 1993 | 19 Nov 2020 | 2 other companies |
| Stephen Eric Wright | Director | Jul 1962 | 19 Nov 2020 | 2 other companies |
| Aaron Paul Mitchell | Director | Apr 1983 | 17 Apr 2021 | 5 other companies |
Other companies run by these 4 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 5
- closed down
- 2
- run together
- 2
In the full report: all 5 companies, named
- What each company does, and whether it is still trading
- Which of these 4 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 companies these 4 directors run together
Filed accounts and finances
Net assets
£493k
−6.4% from £527k
Cash at bank
£438k
−7.8% from £475k
Employees (average)
11
+38% from 8
Owed within a year
£140k
−21% from £178k
Assets and liabilities
In the full report: all 5 years of accounts
- Every year from 2021 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 13031051. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Iceni Roofing’s history from the FCA register and Companies House, newest first.
2024
2 August 2024
- Became an introducer appointed representative
FCA register
2023
19 November 2023
- Fiona Mitchell stopped being a part-owner
- Jack Stephen Wright stopped being a part-owner
- Stephen Eric Wright stopped being a part-owner
Companies House
2020
19 November 2020
- Incorporated at Companies House
- Fiona Mitchell became a part-owner (25–50% of shares)
- Jack Stephen Wright became a part-owner (25–50% of shares)
- Stephen Eric Wright became a part-owner (25–50% of shares)
Companies House
In the full report: all 12 events
- All 12 events in its history (8 shown here)
- Every director appointment and resignation: 4
Firms like Iceni Roofing
Other firms of the same type (home improvement or trades), nearest first.
In Thetford
In the Ipswich (IP) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Iceni Roofing
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 5 other companies its directors have run, named
- 2 background checks on its contact details
- 5 years of accounts, charted
- All 12 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk