Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2012
- Accounts filed up to 31 December 2025
Responsible principal firm
Andrew Smith Reference number: 826675 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- ICHOOSR Limited (FRN 1040161) is an AR of Andrew Smith (FRN 826675). When you use ICHOOSR's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from ICHOOSR, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
4th And 5th Floor, 21 -22 Great Sutton Street, London, EC1V 0DY, United Kingdom
In the full report: 2 background checks
- What kind of line 0800 014 8851 is
- Who else gives the postcode EC1V 0DY
Other names (1)
If you were contacted under any of these names, it is this firm.
- Switch Together Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Andrew Smith, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 08241539 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 5 October 2012 (14 years old)
- Registered office
- 4th And 5th Floor, 21 -22 Great Sutton Street, London, EC1V 0DY, England
- Nature of business
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- Agents involved in the sale of fuels, ores, metals and industrial chemicals (SIC 46120)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jacobus Gerardus Maria Bijlholt | Director | Dec 1962 | 5 Oct 2012 | None |
| George Martin Hazelwood Frost | Director | Jul 1971 | 22 Jan 2026 | None |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
- All 4 people who have been directors, with their dates
Filed accounts and finances
Net assets
£1.81m
+154% from £713k
Cash at bank
£1.73m
+62% from £1.07m
Employees (average)
19
+12% from 17
Owed within a year
£3.24m
−11% from £3.65m
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 08241539. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Ichoosr’s history from the FCA register and Companies House, newest first.
2026
14 September 2026
- Michiel Drabbe stopped being a part-owner
Companies House
2025
5 August 2025
- Became an appointed representative
FCA register
7 April 2025
- Ichoosr Holdings B.V. gave up control
- Jacobus Gerardus Maria Bijlholt took control (75–100% of shares)
- Michiel Drabbe became a part-owner (25–50% of shares)
Companies House
2016
6 April 2016
- Ichoosr Holdings B.V. took control (75–100% of shares)
Companies House
2012
5 October 2012
- Incorporated at Companies House
Companies House
In the full report: all 14 events
- All 14 events in its history (7 shown here)
- Every director appointment and resignation: 6
Firms like Ichoosr
Other firms of the same type (mortgage adviser or broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Ichoosr
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- 7 years of accounts, charted
- All 14 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk