Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts filed up to 31 August 2025
- On its latest accounts it owed £1,103 more than it owned
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- ICONIC HOME IMPROVEMENTS LTD (FRN 1045837) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not ICONIC HOME IMPROVEMENTS.
- Example: if ICONIC HOME IMPROVEMENTS refers you to a financial adviser, the advice should come from the principal firm, not from ICONIC HOME IMPROVEMENTS itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
Phone number
-
Address
44 Greenfields, Heckmondwike, Kirklees, WF16 9HG, United Kingdom
In the full report: 3 background checks
- When iconicimprovements.co.uk first appeared online, and whether it can receive email
- What kind of line 0113 450 8583 is
- Who else gives the postcode WF16 9HG
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14228974 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 12 July 2022 (4 years old)
- Registered office
- International House, 14 King Street, Leeds, LS1 2HL, England
- Nature of business
-
- Development of building projects (SIC 41100)
- Joinery installation (SIC 43320)
- Glazing (SIC 43342)
- Other building completion and finishing (SIC 43390)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Nadia Arif | Director | Feb 1991 | 1 Jan 2025 | None |
| Nadia Arif | Secretary | Not published | 17 Oct 2024 | – |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
- Both people who have been directors, with their dates
Filed accounts and finances
Net assets
−£1,103
Up £4,035 from −£5,138
Cash at bank
£26.3k
+71% from £15.3k
Employees (average)
2
−33% from 3
Owed within a year
£106k
+48% from £71.5k
Net assets are negative: on its last balance sheet the company owed £1,103 more than it owned.
Net assets
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14228974. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Iconic Home Improvements’s history from the FCA register and Companies House, newest first.
2025
7 November 2025
- Became an introducer appointed representative
FCA register
24 March 2025
- Haris Ahmed no longer has significant control
- Nadia Arif gained significant control
Companies House
2023
21 March 2023
- Haris Ahmed gained significant control
- Nadia Arif gave up control
Companies House
2022
12 July 2022
- Incorporated at Companies House
- Nadia Arif took control (75–100% of shares)
Companies House
In the full report: all 12 events
- All 12 events in its history (7 shown here)
- Every director appointment and resignation: 5
Firms like Iconic Home Improvements
Other firms of the same type (home improvement or trades), nearest first.
In Heckmondwike
In the Wakefield (WF) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Iconic Home Improvements
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 12 events in its history
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is Iconic Home Improvements Ltd FCA authorised?
What does introducer appointed representative mean for Iconic Home Improvements?
What is Iconic Home Improvements’ phone number and website?
Is Iconic Home Improvements a scam or clone?
Is my money safe with Iconic Home Improvements?
Who owns Iconic Home Improvements?
Who runs Iconic Home Improvements?
How long has Iconic Home Improvements been in business?
What do Iconic Home Improvements’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk