Infinite Choice Limited

Reference number: 744129

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When infinite-choice.com first appeared online, and whether it can receive email
  • What kind of line 07780 615211 is
  • Who else gives the postcode EX20 3EL
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FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (3 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Arranging (bringing about) deals in investments
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
05217284
Company status
Active
Company type
Private limited company
Incorporated
31 August 2004 (22 years old)
Registered office
Meadow View Huish, Merton, Okehampton, EX20 3EL, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Melanie Jane Doig Director Mar 1966 1 Sep 2004 6 other companies
Richard Charles Doig Director Mar 1964 3 Jun 2014 3 other companies
Melanie Jane Doig Secretary Not published 1 Sep 2004 6 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
7
closed down
5
run together
2

In the full report: all 7 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 companies these 2 directors run together
  • All 3 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 30 September 2025Micro-entity accountsNot audited

Net assets

−£12.7k

Up £1,161 from −£13.9k

Employees (average)

2

Same as 2

Owed within a year

£14.0k

+35% from £10.4k

Net assets are negative: on its last balance sheet the company owed £12.7k more than it owned.

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 05217284. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Infinite Choice’s history from the FCA register and Companies House, newest first.

Key events (5) All events (10)

2017

1 September 2017

  • Richard Charles Doig became a part-owner (25–50% of shares)

Companies House

2016

1 September 2016

  • Regulated by the FCA from this date

FCA register

16 August 2016

  • Became authorised by the FCA

FCA register

6 April 2016

  • Melanie Jane Doig became a part-owner (25–50% of shares)

Companies House

2004

31 August 2004

  • Incorporated at Companies House

Companies House

In the full report: all 10 events

  • All 10 events in its history (5 shown here)
  • Every director appointment and resignation: 4
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Firms like Infinite Choice

Other firms of the same type (insurance broker), nearest first.

In Okehampton

Anchorman Insurance Consultants LimitedOkehamptonAuthorisedRichard Tidball Insurance Services LimitedOkehamptonAuthorisedMr GW Young, Mr MS Young and Mrs AJ YoungOkehamptonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Infinite Choice

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 7 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 10 events in its history

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Frequently asked questions about this firm

Is Infinite Choice Limited FCA authorised?
Yes, Infinite Choice Limited (FRN 744129) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since August 2016 and works as an insurance broker. The FCA has placed no limits on its permissions.
What is Infinite Choice’s phone number and website?
The FCA register lists the phone number 07780 615211 and the website infinite-choice.com for Infinite Choice. If you were given different contact details, use these to check with the firm before going any further.
Is Infinite Choice a scam or clone?
Infinite Choice is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Infinite Choice?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Infinite Choice to the Financial Ombudsman Service, free of charge.
Who owns Infinite Choice?
Companies House lists 2 people with significant control of Infinite Choice: Mr Richard Charles Doig (25–50% of shares) and Mrs Melanie Jane Doig (25–50% of shares).
Who runs Infinite Choice?
Companies House lists 2 directors of Infinite Choice: Melanie Jane Doig and Richard Charles Doig.
How long has Infinite Choice been in business?
The company was formed on 31 August 2004, and has held its current FCA authorisation since August 2016.
What do Infinite Choice’s latest accounts show?
Its latest accounts, to 30 September 2025, show net assets of −£12.7k (up £1,161 from −£13.9k).

Sources and links

The full report on Infinite Choice Limited

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