Innovaco Holdings Ltd

Reference number: 1010590

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Innovaco Holdings Ltd (FRN 1010590) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Innovaco Holdings.
  • Example: if Innovaco Holdings refers you to a financial adviser, the advice should come from the principal firm, not from Innovaco Holdings itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When bray-interiors.co.uk first appeared online, and whether it can receive email
  • What kind of line 01484 929100 is
  • Who else gives the postcode HD5 9EY
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Bray Interiors Trading name: A name it trades under now.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
22 October 2012 (14 years old)
Registered office
Bray Interiors, Unit 1 Aspley House, Silver Street, Huddersfield, West Yorkshire, HD5 9EY, United Kingdom
Nature of business
  • Other specialised construction activities not elsewhere classified (SIC 43999)

Directors and company secretaries

Name Role Born Appointed Other companies
Daniel James Bray Director Aug 1981 22 Oct 2012 1 other company

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
closed down
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 2 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 30 September 2025Small company accountsNot audited

Net assets

£2,373

−94% from £36.8k

Cash at bank

£61.5k

−19% from £75.8k

Employees (average)

5

Same as 5

Owed within a year

£136k

−13% from £157k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 08262423. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Innovaco Holdings’s history from the FCA register and Companies House, newest first.

2024

27 February 2024

  • Became an introducer appointed representative

FCA register

2019

23 July 2019

  • Paul Arnold Simpson stopped being a part-owner

Companies House

2018

31 August 2018

  • Paul Arnold Simpson became a part-owner (25–50% of shares)

Companies House

2016

6 April 2016

  • Daniel James Bray took control (75–100% of shares)

Companies House

2012

22 October 2012

  • Incorporated at Companies House

Companies House

In the full report: all 9 events

  • All 9 events in its history (5 shown here)
  • Every director appointment and resignation: 3
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Firms like Innovaco Holdings

Other firms of the same type (home improvement or trades), nearest first.

In Huddersfield

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Innovaco Holdings

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 7 years of accounts, charted
  • All 9 events in its history

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Frequently asked questions about this firm

Is Innovaco Holdings Ltd FCA authorised?
Innovaco Holdings Ltd (FRN 1010590) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Innovaco Holdings?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Innovaco Holdings Ltd (FRN 1010590) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Innovaco Holdings. Example: if Innovaco Holdings refers you to a financial adviser, the advice should come from the principal firm, not from Innovaco Holdings itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Innovaco Holdings’ phone number and website?
The FCA register lists the phone number 01484 929100 and the website bray-interiors.co.uk for Innovaco Holdings. If you were given different contact details, use these to check with the firm before going any further.
Is Innovaco Holdings a scam or clone?
Innovaco Holdings is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Innovaco Holdings?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for Innovaco Holdings's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Innovaco Holdings?
Companies House lists one person with significant control of Innovaco Holdings: Mr Daniel James Bray (75–100% of shares). Before that, it was controlled by Mr Paul Arnold Simpson.
Who runs Innovaco Holdings?
Companies House lists one director of Innovaco Holdings: Daniel James Bray.
How long has Innovaco Holdings been in business?
The company was formed on 22 October 2012.
What do Innovaco Holdings’ latest accounts show?
Its latest accounts, to 30 September 2025, show net assets of £2,373 (−94% from £36.8k) and cash at bank of £61.5k (−19% from £75.8k).
Does Innovaco Holdings use any other names?
It trades as Bray Interiors.

Sources and links

The full report on Innovaco Holdings Ltd

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