Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2024
- Accounts filed up to 31 October 2025
Responsible principal firm
Wealthmax Financial Advisers Limited Reference number: 766509 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- INNOVATIVE FINANCIAL ADVISORS LTD (FRN 1022713) is an AR of Wealthmax Financial Advisers Limited (FRN 766509). When you use INNOVATIVE FINANCIAL ADVISORS's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from INNOVATIVE FINANCIAL ADVISORS, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
1st Floor 784 Uxbridge Road, Hayes, UB4 0RS, United Kingdom
In the full report: 2 background checks
- What kind of line 07341 429329 is
- Who else gives the postcode UB4 0RS
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Wealthmax Financial Advisers Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16002020 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 7 October 2024 (2 years old)
- Registered office
- 1st Floor 784 Uxbridge Road, Hayes, UB4 0RS, England
- Nature of business
-
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Shoaib Idris Mufti | Director | Aug 1984 | 7 Oct 2024 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£100
No earlier figure to compare
These accounts were filed as dormant: the company reported no significant trading in the period.
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 16002020. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Innovative Financial Advisors’s history from the FCA register and Companies House, newest first.
2025
30 May 2025
- Changed its registered name from "INNOVATIVE FINANCIALADVISORSLTD"
FCA register
18 February 2025
- Changed its registered name from "INNOVATIVE FINANCIAL ADVISORS LTD"
- Became an appointed representative
FCA register
2024
7 October 2024
- Incorporated at Companies House
- Shoaib Idris Mufti took control (75–100% of shares)
- Shoaib Idris Mufti appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Innovative Financial Advisors
Other FCA-listed firms that share a director, phone number or address with Innovative Financial Advisors. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- no longer authorised
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Innovative Financial Advisors
Other firms of the same type (insurance broker), nearest first.
In Hayes
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Innovative Financial Advisors
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details
- All 6 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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What do Innovative Financial Advisors’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk