Innovativity Doo

Reference number: 922433

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Introducer appointed representative

Innovativity Doo can only introduce you to their principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Innovativity Doo (FRN 922433) introduces customers to AMESMO LTD (FRN 820864). Any regulated advice or arranging is done by the principal, not Innovativity Doo.
  • Example: if Innovativity Doo refers you to a financial adviser, the advice should come from the principal firm, not from Innovativity Doo itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When innovativity.eu first appeared online, and whether it can receive email
  • What kind of line +381 644 363 197 is
  • Who else gives the postcode 11300
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • MyLifeInsurance Solutions Trading name: A name it trades under now.
  • MyMedicalInsurance Solutions Trading name: A name it trades under now.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Amesmo Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Key dates in its history

Innovativity Doo’s history from the FCA register and Companies House, newest first.

2021

7 June 2021

  • Began trading as "MyMedicalInsurance Solutions"

FCA register

24 March 2021

  • Began trading as "MyLifeInsurance Solutions"

FCA register

2020

10 March 2020

  • Became an introducer appointed representative

FCA register

Director appointments and resignations, and trading names, appear under All events.

Firms like Innovativity Doo

Other firms of the same type (mortgage adviser or broker), nearest first.

Elsewhere in the UK

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Innovativity Doo

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 background checks on its contact details
  • All 3 events in its history

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Frequently asked questions about this firm

Is Innovativity Doo FCA authorised?
Innovativity Doo (FRN 922433) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Innovativity Doo?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Innovativity Doo (FRN 922433) introduces customers to AMESMO LTD (FRN 820864). Any regulated advice or arranging is done by the principal, not Innovativity Doo. Example: if Innovativity Doo refers you to a financial adviser, the advice should come from the principal firm, not from Innovativity Doo itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Innovativity Doo’s phone number and website?
The FCA register lists the phone number +381 644 363 197 and the website innovativity.eu for Innovativity Doo. If you were given different contact details, use these to check with the firm before going any further.
Is Innovativity Doo a scam or clone?
Innovativity Doo is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Innovativity Doo?
Protection works through Amesmo Ltd, the principal firm responsible for Innovativity Doo's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Does Innovativity Doo use any other names?
It trades as MyLifeInsurance Solutions and MyMedicalInsurance Solutions.

Sources and links

The full report on Innovativity Doo

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