Insight Private Finance Limited

Reference number: 409065

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

First Complete Limited Reference number: 435779 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Insight Private Finance Limited (FRN 409065) is an AR of First Complete Limited (FRN 435779). When you use Insight Private Finance's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Insight Private Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When insightpf.com first appeared online, and whether it can receive email
  • What kind of line 01279 709300 is
  • Who else gives the postcode CM19 5FN
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Other names (5)

If you were contacted under any of these names, it is this firm.

  • Insight Private Finance (Harlow) Trading name
  • Insight Mortgage Solutions Limited Former name
  • Insight Private Finance Ltd Former name
  • Advanced Financial Solutions Former trading name
  • Azoras Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through First Complete Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
05054882
Company status
Active
Company type
Private limited company
Incorporated
25 February 2004 (22 years old)
Registered office
Insight House, 7a Alkmaar Way, Norwich, NR6 6BF
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Simon Alexander Marzell Director Apr 1970 30 Jun 2010 21 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
21
closed down
9
still active
12

In the full report: all 21 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 8 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 August 2025Full accountsNot audited

Net assets

−£39.8k

−125% from £158k

Cash at bank

£40.9k

+166% from £15.4k

Owed within a year

£84.2k

+2.9% from £81.8k

Net assets are negative: on its last balance sheet the company owed £39.8k more than it owned.

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 05054882. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Insight Private Finance’s history from the FCA register and Companies House, newest first.

Key events (6) All events (30)

2024

12 June 2024

  • Changed its registered name from "Insight Private Finance Ltd"

FCA register

2017

25 February 2017

  • Jason Richard Howard became a part-owner (25–50% of shares)
  • Simon Alexander Marzell became a part-owner (25–50% of shares)

Companies House

2014

29 January 2014

  • Changed its registered name from "Insight Mortgage Solutions Limited"

FCA register

2004

5 October 2004

  • Became an appointed representative

FCA register

25 February 2004

  • Incorporated at Companies House

Companies House

In the full report: all 30 events

  • All 30 events in its history (6 shown here)
  • Every director appointment and resignation: 17
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Firms connected to Insight Private Finance

Other FCA-listed firms that share a director, phone number or address with Insight Private Finance. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Insight Private Finance

Other firms of the same type (mortgage adviser or broker), nearest first.

In Harlow

Genesis Mortgages LtdHarlowAppointed representativeJMS Financial Group LimitedHarlowAppointed representativeHigh Chase Mortgages LtdHarlowAuthorisedPeter HuntHarlowAuthorisedSleek Mortgages LimitedHarlowAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Insight Private Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 21 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 30 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Insight Private Finance Limited FCA authorised?
Insight Private Finance Limited (FRN 409065) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Insight Private Finance?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Insight Private Finance Limited (FRN 409065) is an AR of First Complete Limited (FRN 435779). When you use Insight Private Finance's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Insight Private Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Insight Private Finance’s phone number and website?
The FCA register lists the phone number 01279 709300 and the website insightpf.com for Insight Private Finance. If you were given different contact details, use these to check with the firm before going any further.
Is Insight Private Finance a scam or clone?
Insight Private Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Insight Private Finance?
Protection works through First Complete Limited, the principal firm responsible for Insight Private Finance's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Insight Private Finance?
Companies House lists 2 people with significant control of Insight Private Finance: Mr Simon Alexander Marzell (25–50% of shares) and Mr Jason Richard Howard (25–50% of shares).
Who runs Insight Private Finance?
Companies House lists one director of Insight Private Finance: Simon Alexander Marzell.
How long has Insight Private Finance been in business?
The company was formed on 25 February 2004.
What do Insight Private Finance’s latest accounts show?
Its latest accounts, to 31 August 2025, show net assets of −£39.8k (−125% from £158k) and cash at bank of £40.9k (+166% from £15.4k).
Does Insight Private Finance use any other names?
It trades as Insight Private Finance (Harlow). It has previously used 4 other names, including Insight Mortgage Solutions Limited, Insight Private Finance Ltd and Advanced Financial Solutions.

Sources and links

The full report on Insight Private Finance Limited

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