Insurelance Ltd: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for 11 years
Protected through the principal
No FCA actions
Active company since 2014
Accounts filed up to 31 March 2025

Responsible principal firm

HL Partnership Limited Reference number: 303397 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
Insurelance Ltd (FRN 713384) is an AR of HL Partnership Limited (FRN 303397). When you use Insurelance's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from Insurelance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

No website on the FCA register
Phone number

0115 840 419
Address

Brail Farm, Kirklington Road, Eakring, Newark, NG22 0DA, United Kingdom

In the full report: 2 background checks

What kind of line 0115 840 419 is
Who else gives the postcode NG22 0DA

FCA permissions and consumer protection

Protection through the principal firm
Protection works through HL Partnership Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 09170763 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 11 August 2014 (12 years old)
Registered office: Ossington Chambers, 6-8 Castle Gate, Newark, NG24 1AX, England
Nature of business: Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Jeanette Margaret Baker	Director	Jul 1988	11 Aug 2014	1 other company
Lance Anthony Baker	Director	Feb 1976	11 Aug 2014	None

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company: 1
still active: 1

In the full report: all 1 company, named

What each company does, and whether it is still trading
Which of these 2 directors sit on each board, and since when
Any that went into liquidation or administration

Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Net assets

£257k

+4.3% from £246k

Cash at bank

£258k

+4% from £248k

Employees (average)

0

Same as 0

Owed within a year

£6,665

−7.6% from £7,213

Assets and liabilities

In the full report: all 6 years of accounts

Every year from 2020 to 2025
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 09170763. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Insurelance’s history from the FCA register and Companies House, newest first.

Key events (4) All events (7)

2016

6 April 2016

Jeanette Margaret Baker became a part-owner (25–50% of shares)
Lance Anthony Baker became a part-owner (25–50% of shares)

Companies House

2015

10 August 2015

Became an appointed representative

FCA register

2014

11 August 2014

Incorporated at Companies House

Companies House

In the full report: all 7 events

All 7 events in its history (4 shown here)
Every director appointment and resignation: 2

Firms connected to Insurelance

Other FCA-listed firms that share a director, phone number or address with Insurelance. A link shows who the firm is tied to, not whether either can be trusted.

connected firm: 1
share its postcode: 1

In the full report: the connected firm, named

How it is linked: the same postcode (1)
Who links it to this firm: the named directors, with dates

Firms like Insurelance

Other firms of the same type (insurance broker), nearest first.

In Newark

A D Barrett, A J Bloomfield, C J Robinson & H G TingleNewarkAppointed representative A M Smith & S M ToplissNewarkAppointed representative Dawn DickensNewarkAppointed representative Hawstone LtdNewarkAppointed representative Lynx Insurance Brokers LtdNewarkAppointed representative Monument Financial Planning LimitedNewarkAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Insurelance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

1 other company its directors have run, named
2 background checks on its contact details
6 years of accounts, charted
All 7 events in its history
1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Insurelance Ltd FCA authorised?

Insurelance Ltd (FRN 713384) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for Insurelance?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Insurelance Ltd (FRN 713384) is an AR of HL Partnership Limited (FRN 303397). When you use Insurelance's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Insurelance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Insurelance’s phone number?

The FCA register lists the phone number 0115 840 419 for Insurelance. If you were given different contact details, use these to check with the firm before going any further.

Is Insurelance a scam or clone?

Insurelance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Insurelance?

Protection works through HL Partnership Limited, the principal firm responsible for Insurelance's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Insurelance?

Companies House lists 2 people with significant control of Insurelance: Mr Lance Anthony Baker (25–50% of shares) and Mrs Jeanette Margaret Baker (25–50% of shares).

Who runs Insurelance?

Companies House lists 2 directors of Insurelance: Jeanette Margaret Baker and Lance Anthony Baker.

How long has Insurelance been in business?

The company was formed on 11 August 2014.

What do Insurelance’s latest accounts show?

Its latest accounts, to 31 March 2025, show net assets of £257k (+4.3% from £246k) and cash at bank of £258k (+4% from £248k).