Intelligent Advisory Services Limited

Reference number: 624474

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When intelligentinsurance.co.uk first appeared online, and whether it can receive email
  • What kind of line 0333 311 1110 is
  • Who else gives the postcode BH24 3PB
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • Custom Home Trading name
  • Intelligent Insurance Trading name
  • Intelligent Insurance Complete Home Trading name

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (6 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Credit Broking
  • Dealing in investments as agent
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
07839423
Company status
Active
Company type
Private limited company
Incorporated
8 November 2011 (14 years old)
Registered office
4 Lakeside Salisbury Road, Blashford, Ringwood, Hampshire, BH24 3PB, England
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Philip John Davies Director Nov 1968 1 Jun 2014 None
Edward James Timothy Brett Director Mar 1967 1 Jul 2026 33 other companies
Martin John Gill Director Jun 1960 1 Jul 2026 17 other companies

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
50
closed down
14
went insolvent
2

In the full report: all 50 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • The 2 that went into liquidation or administration
  • The 3 on the FCA register
  • All 5 people who have ever been directors, with their dates
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Key dates in its history

Intelligent Advisory Services’s history from the FCA register and Companies House, newest first.

Key events (5) All events (17)

2026

5 March 2026

  • Philip John Davies gained 25–50% of the votes

Companies House

2016

6 April 2016

  • David Anthony Holden became a part-owner (25–50% of shares)

Companies House

2014

27 October 2014

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2011

8 November 2011

  • Incorporated at Companies House

Companies House

In the full report: all 17 events

  • All 17 events in its history (5 shown here)
  • Every director appointment and resignation: 7
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Firms connected to Intelligent Advisory Services

Other FCA-listed firms that share a director, phone number or address with Intelligent Advisory Services. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
5
share a director
1
share its postcode
4

In the full report: all 5 connected firms, named

  • How each is linked: shared directors (1), the same postcode (4)
  • Who links each one: the named directors, with dates
  • 2 past links through former directors
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Firms like Intelligent Advisory Services

Other firms of the same type (insurance broker), nearest first.

In Ringwood

Event Insurance Services LimitedRingwoodAuthorisedGoodmans Commercial Insurance Brokers LLPRingwoodAuthorisedLinwood Consultants LtdRingwoodAppointed representativeMilsom Insurance Brokers LLPRingwoodAppointed representativeA One Insurance Services (Bmth) LimitedRingwoodAuthorisedBroadleaf Management Services LimitedRingwoodAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Intelligent Advisory Services

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 50 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 17 events in its history
  • 5 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Intelligent Advisory Services Limited FCA authorised?
Yes, Intelligent Advisory Services Limited (FRN 624474) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since October 2014 and works as an insurance broker. The FCA has placed no limits on its permissions.
What is Intelligent Advisory Services’ phone number and website?
The FCA register lists the phone number 0333 311 1110 and the website intelligentinsurance.co.uk for Intelligent Advisory Services. If you were given different contact details, use these to check with the firm before going any further.
Is Intelligent Advisory Services a scam or clone?
Intelligent Advisory Services is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Intelligent Advisory Services?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Intelligent Advisory Services to the Financial Ombudsman Service, free of charge.
Who owns Intelligent Advisory Services?
Companies House lists 2 people with significant control of Intelligent Advisory Services: Mr Philip John Davies (25–50% of votes) and Mr David Anthony Holden (25–50% of shares).
Who runs Intelligent Advisory Services?
Companies House lists 3 directors of Intelligent Advisory Services: Philip John Davies, Edward James Timothy Brett and Martin John Gill.
How long has Intelligent Advisory Services been in business?
The company was formed on 8 November 2011, and has held its current FCA authorisation since October 2014.
Does Intelligent Advisory Services use any other names?
It trades as Custom Home, Intelligent Insurance and Intelligent Insurance Complete Home.

Sources and links

The full report on Intelligent Advisory Services Limited

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