No longer an appointed representative
This firm is still listed on the FCA register, but the record is closed. Cover on business done while it was authorised generally still applies, and it cannot take on new regulated business. Registration ended 13 November 2025.
This FCA record is no longer authorised, but the company is still on the register with full FCA authorisation under FRN 1048139 →.
This company holds another FCA record
A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Last known website
joybuy.com
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Last known phone number
07426 097621
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Last known address
Jingdong Retail (UK) Limited, Floor 3, 20 King Street, London, Westminster, SW1Y 6QY, United Kingdom
In the full report: 3 background checks
- When joybuy.com first appeared online, and whether it can receive email
- What kind of line 07426 097621 is
- Who else gives the postcode SW1Y 6QY
Other names (1)
If you were contacted under any of these names, it is this firm.
- Joybuy Trading name: A name it trades under now.
Past FCA permissions and consumer protection
- The record is closedCover you already have generally survives the cancellation: FSCS exists for firms that have failed, and the Financial Ombudsman Service can look at a complaint about a firm that has stopped trading, as long as the business was done while it was authorised. New business with this firm has no cover at all, because it is no longer permitted to carry it out.
FCA disciplinary action and complaints
No FCA disciplinary action. The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15830555 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 July 2024 (2 years old)
- Registered office
- Floor 3 20 King Street, London, SW1Y 6QY, United Kingdom
- Nature of business
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- Retail sale via stalls and markets of other goods (SIC 47890)
- Retail sale via mail order houses or via Internet (SIC 47910)
- Other retail sale not in stores, stalls or markets (SIC 47990)
- Advertising agencies (SIC 73110)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Nani Wang | Director | Feb 1989 | 10 Jul 2024 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Jingdong Retail (UK)’s history from the FCA register and Companies House, newest first.
2025
13 November 2025
- Stopped being an appointed representative
- Began trading as "Joybuy"
FCA register
2024
10 July 2024
- Incorporated at Companies House
- Jd.Com, Inc. took control (75–100% of shares)
- Nani Wang appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Get the full report on Jingdong Retail (UK)
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- All 5 events in its history
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Frequently asked questions about this firm
Is Jingdong Retail (UK) Limited FCA authorised?
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Who runs Jingdong Retail (UK)?
How long has Jingdong Retail (UK) been in business?
Does Jingdong Retail (UK) use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Report a scam to the FCA fca.org.uk